隐私关注对移动商务用户采纳行为影响的实证分析
发布时间：2018-10-11 11:19
【摘要】：借助于移动通信技术如LBS(移动定位服务),移动服务商获取用户个人隐私信息将变得更为容易,引发了用户对隐私的严重关注,并将影响用户对移动商务的采纳行为,因此,有必要研究移动商务环境下用户隐私关注的构成以及对采纳行为的作用。采用结构方程模型(SEM)对收集的数据进行分析发现,隐私关注作为1个二阶因子由4个一阶维度构成,包括信息收集、不适当访问、信息错误、二次使用。隐私关注显著影响用户感知风险与信任,并通过二者间接影响采纳行为。鉴于此,移动服务商需采取有效措施来缓解用户隐私忧虑,促进其采纳行为,从而确保移动商务实施的成功。
[Abstract]:With the help of mobile communication technology such as LBS (mobile location service), it will become easier for mobile service providers to obtain personal privacy information, which will cause serious concern to users, and will affect the adoption behavior of mobile commerce. It is necessary to study the composition of user privacy concerns and the role of user privacy in mobile commerce. The structural equation model (SEM) is used to analyze the collected data. It is found that privacy concerns as a second-order factor consist of four first-order dimensions, including information collection, improper access, information error and secondary use. Privacy concerns significantly affect user perceived risk and trust, and indirectly affect adoption behavior through both. In view of this, mobile service providers need to take effective measures to alleviate user privacy concerns, promote their adoption behavior, so as to ensure the success of the implementation of mobile commerce.
【作者单位】： 杭州电子科技大学管理学院;华中科技大学管理学院;
【基金】：国家自然科学基金资助项目(70971049,70731001) 中国博士后科学基金资助项目(20090451043) 教育部人文社会科学资助项目(09YJC630052)
【分类号】：C93
本文编号：2264000
[Abstract]:With the help of mobile communication technology such as LBS (mobile location service), it will become easier for mobile service providers to obtain personal privacy information, which will cause serious concern to users, and will affect the adoption behavior of mobile commerce. It is necessary to study the composition of user privacy concerns and the role of user privacy in mobile commerce. The structural equation model (SEM) is used to analyze the collected data. It is found that privacy concerns as a second-order factor consist of four first-order dimensions, including information collection, improper access, information error and secondary use. Privacy concerns significantly affect user perceived risk and trust, and indirectly affect adoption behavior through both. In view of this, mobile service providers need to take effective measures to alleviate user privacy concerns, promote their adoption behavior, so as to ensure the success of the implementation of mobile commerce.
【作者单位】： 杭州电子科技大学管理学院;华中科技大学管理学院;
【基金】：国家自然科学基金资助项目(70971049,70731001) 中国博士后科学基金资助项目(20090451043) 教育部人文社会科学资助项目(09YJC630052)
【分类号】：C93
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