基于服务设计思维的中小企业产品开发策略研究

发布时间：2018-01-12 04:20

本文关键词：基于服务设计思维的中小企业产品开发策略研究　出处：《华东理工大学》2015年硕士论文　论文类型：学位论文

【摘要】：中小企业已经成为我国经济的重要组成结构,其创造了国内60%以上的生产总值,中小企业是我国数量最大、最具创新活力的企业群体,在促进经济增长、增加税收、吸纳就业、改善民生等方面具有不可替代的作用,国家也对中小企业的发展高度重视。无论是在发达国家还是发展中国家,中小企业在其国民经济地位中都是不容忽视的。现今的人们对于服务的重视远远要晚于对于工业产品本身的重视,时至今日,产品开发企业对于产品的开发的投入往往都集中于工业产品本身,更有实力及规模者,会将更多的成本投入于营销行为,对于围绕着整套服务的设计和开发,还存在着较多认识上的不足,这一现象尤其体现在了中小企业的产品开发过程中。可以说,眼下的中小企业正面临着转型的重大机遇和挑战,帮助中小企业探寻新的发展道路成为了重中之重,而运用服务设计的思维或许能够帮助中小企业打开思路,从而能更好的在产品开发过程中找到合适的方法,把握市场机遇,在这场转型的浪潮中存活下来。本文将通过探究服务设计的创新思维和方法,结合中小企业产品开发的自身特点,为其总结并分析总结一套适合其自身属性的产品开发策略,并从中找寻一种新的商业模式以及新的盈利点。
[Abstract]:Small and medium-sized enterprises have become an important structure of our economy, which has created more than 60% gross domestic product. Small and medium-sized enterprises are the largest and most innovative group of enterprises in China, promoting economic growth. Increasing tax revenue, absorbing employment and improving people's livelihood play an irreplaceable role. The state also attaches great importance to the development of small and medium-sized enterprises, whether in developed or developing countries. The status of small and medium-sized enterprises in the national economy is not to be ignored. Nowadays, people pay much more attention to service than to the industrial products themselves. Product development enterprises tend to focus on the investment of product development in the industrial product itself, more strength and scale, will put more cost into the marketing behavior, for the design and development around the whole service. There are still more shortcomings in understanding, this phenomenon is especially reflected in the process of product development of SMEs. It can be said that at present SMEs are facing the major opportunities and challenges of transformation. To help small and medium-sized enterprises to explore a new way of development has become the most important, and the use of service design thinking may help SMEs to open up ideas, so as to better find the right method in the process of product development. Grasp the market opportunity, survive in the tide of transformation. This paper will explore the innovative thinking and methods of service design, combined with the characteristics of the product development of small and medium-sized enterprises. This paper summarizes and analyzes a set of product development strategies suitable for its own attributes, and finds a new business model and new profit point.
【学位授予单位】：华东理工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TB472

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