扁平化界面设计的符号学研究

发布时间：2018-01-28 20:08

本文关键词： 扁平化界面设计符号学编码规约性　出处：《西南交通大学》2017年硕士论文　论文类型：学位论文

【摘要】：在科技发展迅速与生活节奏快速的今天,如何让用户在碎片化的时间内进行高效的操作并获得良好的用户体验是"设计界"正试图解决的问题。伴随着第四媒介——互联网媒介的发展,智能手机或者移动设备(电子产品)成为新新人类的标配,信息的传播速度也就如同风驰电掣一般,如何让接收者在爆炸式信息里迅速获取有效信息或如何抓住接收者的注意力是信息发送者需要考虑和面对的难题。界面设计近几年在设计圈可谓如日中天,扁平化界面设计风格的出现给了用户新体验也给了互联网产业新的商机,特别是2013年苹果公司的产品采用了扁平化界面设计后,扁平化设计迅速蔓延到设计界各个领域,一时间形成一种风格,成为一种现象。反思风起云涌的扁平化界面设计,承载了人们审美取向的变化和功能需求的转型。从设计理论(设计符号学)角度观看界面由拟物化风格转向扁平化风格,其实质就是将信息符码进行再编码,通过改变原有的符号文本,去除繁琐的装饰,使信息语义更明确,让接收者对符号文本的解码更加准确;从皮尔斯符号理论来看,就是将再现式像似符转向指示符和规约符来提高用户的认知,减少视觉障碍和视觉联想。扁平化界面设计的最大亮点就是将界面信息的层级结构进行优化,通过合理的排版,突出主要信息内容,缓解用户视觉疲劳等都是此课题讨论的主要内容。关于拟物化和扁平化孰优孰劣的争论是毫无意义的,专业设计师是不会去关注到底该使用哪种风格,而是关注如何帮用户达成高效使用产品的目标。
[Abstract]:In the rapid development of science and technology and rapid pace of life today. How to allow users to operate efficiently and gain a good user experience in a fragmented time is a problem that the "design community" is trying to solve. Along with the development of 4th media-Internet media. Smartphones or mobile devices (electronics) have become the standard match of new and new human beings, and the speed of information spread is like the speed of the wind and lightning. How to let the receiver get effective information quickly or how to catch the attention of the receiver is a difficult problem for the sender to consider and face. Interface design in recent years in the design circle can be described as the day of the day. The appearance of flat interface design style gives users a new experience as well as new business opportunities for the Internet industry, especially after Apple products adopted flat interface design in 2013. Flat design quickly spread to all areas of the design community, a time to form a style, become a phenomenon. Reflect on the flattening interface design. From the point of view of design theory (design semiotics), the interface is changed from materialized style to flat style, the essence of which is to recode the information code. By changing the original symbol text, removing the tedious decoration, making the information semantic clearer, let the receiver decode the symbol text more accurately; From the point of view of Pierce's symbol theory, it is to change the reproducing iconicity to the indicator and specification to improve the user's cognition. Reduce visual barriers and visual associations. Flat interface design is the biggest highlight of the interface information is to optimize the hierarchical structure, through reasonable layout, highlight the main information content. Alleviating the visual fatigue of users is the main content of this topic. There is no point in the debate about which is the best or the better of impersonation and flatness. Professional designers will not pay attention to which style should be used in the end. Instead, focus on how to help users achieve the goal of efficient use of products.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TB47

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