摄影新技术在报纸中的运用研究

发布时间：2018-02-08 19:27

本文关键词： 航拍全景摄影移动互联网　出处：《浙江大学》2017年硕士论文　论文类型：学位论文

【摘要】：移动互联网时代,是机遇,亦是挑战。一场媒体业界的技术革命正在给新媒体和传统媒体重新洗牌。摄影新技术在移动互联时代异军突起,正在改变着目前的媒体生态,也给传统媒体带来全新的发展空间。本文例举了航拍、全景摄影、水下摄影、运动摄影等摄影新技术,分析这些摄影新技术在传统媒体中的传播与运用探索分析传统媒体在移动互联网时代的优势,同时,也指出了其潜在的风险,趋利避害,论证摄影新技术对传统媒体转型升级具有巨大的推动作用,并针对摄影新技术在发展过程中暴露出的问题予以揭示,并提出相应的解决对策,从摄影新技术在实践发展中总结新的理论成果,并指导实践。本文以常州报业视觉设计中心成功转型案例为例,结合自身工作实践,讨论摄影新技术在传统媒体中的运用。例举一线新闻采编案例,阐释摄影新技术运用的广泛性与必要性;例举相关广告投放案例,论证摄影新技术在报业广告创收中发挥的重要作用。指出摄影新技术在实践运用过程中存在的制度性问题、技术性问题和伦理性问题,趋利避害,探究解决方案。全文主要分为6个部分,分别是:第一部分,绪论:分析本文研究背景与目的,阐释现状与趋势。第二部分,摄影新技术概述,厘清航拍新技术、全景摄影、水下摄影的概念以及彼此间的关系。第三部分,以常州报业转型为例,阐释摄影新技术对传统纸媒的促进作用。从新闻报道与广告增收两个方面,全面分析摄影新技术在报网融合与报业转型中发挥的积极作用。第四部分,结合实践运用,指出摄影新技术在应用中所要规避的风险。第五部分,摄影新技术在实践运用中面临着横向与纵向的挑战,指出存在的问题。第六部分,提出优化对策,实现摄影新技术在传统媒体中又好又快发展。
[Abstract]:In the age of mobile Internet, it is both an opportunity and a challenge. A technological revolution in the media industry is reshuffling new media and traditional media. New photography technology is emerging in the era of mobile networking and is changing the current media ecology. It also brings new development space to traditional media. This paper gives examples of new photography techniques, such as aerial photography, panoramic photography, underwater photography, motion photography, etc. This paper analyzes the spread and application of these new photography technologies in traditional media and analyzes the advantages of traditional media in the era of mobile Internet. At the same time, it also points out its potential risks, seeking advantages and avoiding disadvantages. It is demonstrated that the new photography technology has a great role in promoting the transformation and upgrading of the traditional media, and the problems exposed in the process of development of the new photography technology are revealed, and the corresponding solutions are put forward. In this paper, the successful transformation case of Changzhou newspaper visual design center is taken as an example, combining with its own work practice, the author summarizes the new theoretical results from the development of the new photography technology in practice, and guides the practice. Discussing the application of new photography technology in traditional media, giving examples of front-line news collection and editing, explaining the extensiveness and necessity of the application of new photography technology, giving examples of relevant advertising cases, This paper demonstrates the important role of the new photography technology in the newspaper advertising revenue generation, and points out the institutional problems, technical problems and ethical problems in the practical application of the new photography technology, so as to seek advantages and avoid disadvantages. The thesis is divided into six parts: the first part, the introduction: the analysis of the background and purpose of this paper, the interpretation of the current situation and trend. The second part, the overview of new photography technology, clarify the new aerial photography technology, panoramic photography, The concept of underwater photography and the relationship between them. The third part, taking Changzhou newspaper industry as an example, explains the role of new photography technology in promoting traditional print media. This paper comprehensively analyzes the positive role of new photography technology in the integration of newspaper and network and the transformation of newspaper industry. Part 4th, combined with practical application, points out the risks to be avoided in the application of new photography technology. Part 5th, The new photography technology is facing the horizontal and vertical challenges in practice. The paper points out the existing problems. 6th, and puts forward the optimization countermeasures to realize the new photography technology in the traditional media to develop well and quickly.
【学位授予单位】：浙江大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J419.1;TB86

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