插画在“孝感味道”礼品包装设计中的应用

发布时间：2018-02-12 12:04

本文关键词： 插画孝感味道礼品包装应用　出处：《湖北工业大学》2017年硕士论文　论文类型：学位论文

【摘要】：随着社会日新月异的发展,在这个信息化爆炸的时代,插画艺术以其独有的视觉表现形式与丰富的内涵被广泛应用于各个设计领域,其凭借强大的视觉感染力吸引着消费者的目光,引领着时代潮流的发展趋势。插画艺术的历史悠久,其表现形式由最初的手绘逐渐转变成电脑绘制与手绘相结合的形式,使作者的创意有了更大的发挥空间。插画艺术的表现形式与创作风格千变万化,它能使商品与包装设计联系更加紧密,更好的凸显商品的内容与特征,以生动、形象、直观的方式将商品信息传递给消费者。插画艺术本身就极具原创性与独创性,将插画艺术与包装设计相结合,能使包装设计的表现形式更加丰富多彩,为包装设计注入更多的情感性与文化性,同时也使包装设计与市场上的同类商品产生差异性,从而满足大众的消费需求,增加其购买力。市场竞争日趋激烈,商品想要从一众产品中脱颖而出,吸引消费者的注意力,其包装设计的表现形式尤为重要。礼品包装设计作为包装设计领域的重要门类之一,其更加强调人与人之间的情感交流与互动,所以只有富含情感性与文化性的礼品包装设计才会引起消费者的关注与青睐。本文详细介绍了插画的概念、特征、分类与表现形式以及国内外的发展现状,挖掘出插画艺术应用于礼品包装设计中的价值及其重要性,结合国内外插画应用于礼品包装设计的优秀案例进行分析,归纳出其设计原则与方法。并以“孝感味道”礼品包装设计为代表,对其进行重新的命名与规划,针对不同的受众群体,将插画不同的表现形式与风格应用其中,使礼品包装设计呈现出各自不同的特点与优势,满足大众不同的审美需求。将插画与“孝感味道”礼品包装相结合,不仅使孝感地区独特的地域文化与饮食特色得到更加艺术性与情感性的展现,同时还能使其区别于市场上的同类商品,提升其市场竞争力,从而彰显出其与众不同的艺术与文化魅力。
[Abstract]:With the rapid development of society, in this era of information explosion, illustration art is widely used in various design fields with its unique visual expression form and rich connotation. By virtue of its strong visual appeal, it attracts the attention of consumers and leads the trend of development of the times. Illustration art has a long history, and its form of expression has gradually changed from the original hand-drawing to the combination of computer drawing and hand-painting. So that the author's creativity has a greater space to play. Illustration art forms and creative style of ever-changing, it can make goods and packaging design more closely linked, better highlight the content and characteristics of goods, in order to vividly, image, The illustration art itself is extremely original and original. Combining the illustration art with packaging design can make the expression form of packaging design more colorful. It infuses more emotion and culture into packaging design, at the same time, it also makes packaging design and the same kind of commodity on the market produce difference, thus satisfy the consumption demand of the masses, increase its purchasing power. The market competition is becoming more and more fierce. The form of packaging design is particularly important for goods to stand out from the crowd of products and attract the attention of consumers. Gift packaging design is one of the most important categories in the field of packaging design. It emphasizes more emotional communication and interaction between people, so only the gift packaging design, which is rich in emotion and culture, will attract the attention and favor of consumers. This paper introduces the concept and characteristics of illustrations in detail. Classification, expression form and the development situation at home and abroad, excavate out the value and importance of the application of illustration art in gift packaging design, and analyze the outstanding cases of illustration application in gift packaging design at home and abroad. Generalize its design principle and method, and take "Xiaogan flavor" gift packaging design as the representative, carry on the rename and plan to it, aim at the different audience group, apply the illustration different form and style among them, So that the gift packaging design presents their own characteristics and advantages, to meet the different aesthetic needs of the public. The combination of illustrations and "Xiaogan" gift packaging, It not only makes the unique regional culture and food characteristics of Xiaogan area more artistic and emotional, but also makes it different from the similar commodities in the market and promotes its market competitiveness. Thus showing its unique artistic and cultural charm.
【学位授予单位】：湖北工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TB482

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