论产品设计中的个性化需求和标准化批量生产

发布时间：2018-02-22 23:42

本文关键词： 产品设计标准化批量生产个性化　出处：《湖南师范大学》2014年硕士论文　论文类型：学位论文

【摘要】：18世纪的英国工业革命翻开了人类历史发展的新篇章。现代工业设计在轰鸣的大机器生产中孕育,它以标准化零件为基础,强调工业计设标准化、规范化的机械化大生产,成批的产品在机器日复一日的运转中被制造出来运送到世界的各个角落,使设计渗透进我们生活的方方面面,工业化生产为产品产业带来了批量化,在提高产能和效率的同时也抹杀了产品的个性,缺乏自我体现。随着人们物质生活水平的提高和整个消费市场的多样化,都赋予了社会向着个性化消费时代迈进,消费者对所购物品产生了能实现自我价值的个性化需求,因此在消费选择多样化的时代,设计的焦点从大众化转向了个人化,在设计师为满足我们的愿望而创造出更多更精巧的新式产品的同时,也提高了销量,由此就产生了消费者个性化的需求与标准化大批量生产间的矛盾。本课题主要通过对产品设计的几个发展阶段的研究,进而从企业大批量生产和消费者个性化需求层次的角度来深入分析,研究这个矛盾,并探讨解决此矛盾的方法以及产品设计如何更好地服务于个人化的问题。本文的研究主要分为以下几个部分：首先明确产品设计的基本概念,并对国内外产品设计现状进行研究和比较；其次阐明个性化的概念,从四个方面对个性化的根源进行分析,了解个性化产品的新趋势；然后分阶段论述不同时代的产品设计所呈现的不同形态；最后阐述产品设计标准化是怎样形成的以及如何协调标准化批量生产和个性化需求之间的矛盾。在前五部分研究的基础上,分析目前国产产品所存在的问题以及解决的对策。通过研究,本文得出了以下几点研究结论：以标准化大批量生产为基础的个性化需求的实现须建立在一定的共性基础之上,对产品个性化需求的满足要在充分研究共性的基础上再赋之以个性化特征。同时,对个性化需求的实现和满足须以适度作为准则。
[Abstract]:In 18th century, the British Industrial Revolution opened a new chapter in the development of human history. Modern industrial design was conceived in the roaring production of large machines. It was based on standardized parts and emphasized the standardization of industrial planning and standardized mechanized mass production. Batches of products are manufactured and transported to every corner of the world as machines run day after day, so that design permeates all aspects of our lives, and industrial production brings mass production to the product industry. At the same time to improve production capacity and efficiency, but also killed the product personality, lack of self-embodiment. With the improvement of people's material living standard and the diversification of the whole consumer market, the society is stepping forward towards the era of individualized consumption, and consumers have a personalized demand for the goods they buy, which can realize their own value. So in the age of diversified consumer choices, the focus of design has shifted from popularity to personalization, and while designers have created more sophisticated new products to meet our aspirations, they have also increased sales. As a result, there is a contradiction between consumers' individualized demand and standardized mass production. This topic is mainly based on the research of several stages of product design. From the angle of enterprise mass production and consumers' individualized demand level, this paper studies this contradiction, and probes into the methods to solve this contradiction and how to better serve the individualization of product design. The research in this paper is divided into the following parts: firstly, the basic concept of product design is defined, and the present situation of product design at home and abroad is studied and compared; secondly, the concept of individuation is clarified. This paper analyzes the root causes of individuation from four aspects to understand the new trend of individualized products, and then discusses the different forms of product design in different times. In the end, it explains how the standardization of product design is formed and how to coordinate the contradiction between standardized batch production and individualized demand. This paper analyzes the existing problems of domestic products and the countermeasures to solve them. Through the research, this paper draws the following conclusions: the realization of individualized requirements based on standardized mass production should be established on the basis of certain commonalities. On the basis of fully studying the commonness, the individualized characteristics should be assigned to the satisfaction of the individualized requirements of the products. At the same time, the realization and satisfaction of the individualized requirements should be taken as the criterion of moderation.
【学位授予单位】：湖南师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TB472

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