绿色环保洪氏“骨底香”扒鸡包装设计探究

发布时间：2018-03-04 06:31

本文选题：地域文化　切入点：地方特产　出处：《湖南工业大学》2014年硕士论文　论文类型：学位论文

【摘要】：中国幅员辽阔，地大物博，因每个地区的自然环境、人文历史和风俗习惯等差异，形成了众多各具特色的地方食品。这些具有地方特色的食品在地方的旅游经济和地区形象中扮演着重要的角色。地方特色食品与地域文化有着不可分割的内在联系。因此，在地方特色食品的包装设计中体现地域文化特征是非常重要的。通过对辽宁相关饮食文化背景的研究，进一步向大众传递生态环保理念，倡导绿色健康的生活方式，推广地方传统特色食品，透过辽宁地方特色食品包装设计寻求到了更广阔的设计视野。本文对挖掘地方食品包装的地域文化特征将从对辽宁地方特色食品包装的视觉元素以及材质、造型、包装形式等方面来进行综合的考虑。利用环保纸质材料与辽宁本土相关的自然植物作为包装材料，，将绿色环保理念注入到民族特色食品包装设计中，遵循3R1D的设计原则，以洪氏“骨底香”扒鸡为例进行设计，充分体现出包装设计的文化与经济价值。
[Abstract]:China has a vast territory and vast territory, because of the differences in the natural environment, human history, customs and habits of each region, Many local foods with local characteristics have been formed, which play an important role in the local tourism economy and regional image. Therefore, it is very important to embody the regional cultural characteristics in the packaging design of local characteristic foods. To further convey the concept of ecological environmental protection to the public, advocate a green and healthy way of life, and promote local traditional foods with special characteristics, Through the local characteristic food packaging design of Liaoning to seek a broader design vision. This paper excavates the regional cultural characteristics of local food packaging from the visual elements and materials of Liaoning local food packaging, modeling, Take environmental protection paper materials and natural plants related to Liaoning as packaging materials, inject the concept of green environmental protection into the packaging design of food with national characteristics, and follow the design principle of 3R1D. Taking Hong's "bone bottom incense" grilled chicken as an example, it fully reflects the cultural and economic value of packaging design.
【学位授予单位】：湖南工业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TB482

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