旅行茶具的便携式包装设计

发布时间：2018-03-05 06:51

本文选题：旅行茶具　切入点：便携性多功能　出处：《湖南工业大学》2014年硕士论文　论文类型：学位论文

【摘要】：随着经济的发展，生活水平的进步，人们对于生活品质的要求越来越高，对茶具包装的便捷性和功能性的要求也越来越高，因此，富有品牌内涵，集便携式与多功能为一体的旅行茶具的包装设计在未来的市场上将会有更大的需求。基于旅行茶具包装的发展，以“半日闲”为例，通过“半日闲”文化雅韵的品牌内涵和绿色环保、便捷实用的包装设计的提炼，，遵循简约实用的原则，采用功能性与保护性较强的包装结构，以朴素的包装造型展现出品牌形象，使得消费者对品牌有精神上的认同，对功能有本质上的肯定，以及对各个包装的设计风格的展示说明和品牌化的包装设计的策略进行总结阐述。
[Abstract]:With the development of economy and the progress of living standard, people are demanding higher and higher quality of life, and the requirement of convenience and function of tea set packaging is higher and higher, therefore, it is rich in brand connotation. The packaging design of travel tea set with portable and multi-function will have more demand in the future market. Based on the development of travel tea set packaging, taking "half-day leisure" as an example, through the brand connotation of "half-day leisure" culture elegant rhyme and the extraction of green environmental protection, convenient and practical packaging design, the principle of simplicity and practicality is followed. Adopting the packaging structure with strong function and protection, showing the brand image with the simple packaging form, making the consumer have the spiritual approval to the brand, have the affirmation to the function in essence, And the display of each packaging design style and brand packaging design strategy are summarized and expounded.
【学位授予单位】：湖南工业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TB482

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