赣南红色旅游产品设计研究

发布时间：2018-03-07 19:25

本文选题：红色文化　切入点：旅游产品　出处：《赣南师范学院》2014年硕士论文　论文类型：学位论文

【摘要】：本文首先阐述了红色旅游产品发展的新契机，收集国内外红色旅游的资料，表明其研究方法、技术路线、研究过程。以旅游产品的基本概念和分类作为基础，对赣南红色旅游产品的现状作出了概述，深入分析了旅游消费主要群体的购买目的和喜好，并分析了赣南旅游产品开发方面存在的问题及原因。针对目前所表现的突出问题，，提出了“具有地域特色化的品牌形象”的观点，并指明了因地制宜与红色历史文化相结合的设计方向，提出旅游产品设计时应遵循的功能性原则、地域性原则、教育性原则。从旅游产品的可持续性发展展开了论述，一方面，指出了旅游产品应依托市场、遵循市场规律；另一方面，强调了产品应弘扬当地的特色文化。并力图为赣南红色旅游产品设计提供有益的参考。
[Abstract]:This paper first expounds the new opportunities for the development of red tourism products, collects the information of red tourism at home and abroad, and shows its research methods, technical routes, research process, based on the basic concept and classification of tourism products. This paper summarizes the current situation of red tourism products in Gannan, analyzes deeply the purchasing purpose and preference of the major groups of tourism consumption, and analyzes the problems and reasons in the development of tourism products in Gannan. This paper puts forward the viewpoint of "brand image with regional characteristics", and points out the design direction of combining local measures with red history and culture, and puts forward the functional principle and regional principle that should be followed in the design of tourism products. On the one hand, it points out that tourism products should rely on the market and follow the market law; on the other hand, This paper emphasizes that the product should carry forward the local characteristic culture and tries hard to provide the beneficial reference for the red tourism product design of Gannan.
【学位授予单位】：赣南师范学院
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7;TB472

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