基于产品符号学的跨界车外形设计研究

发布时间：2018-03-10 06:01

本文选题：跨界车　切入点：符号学　出处：《吉林大学》2014年硕士论文　论文类型：学位论文

【摘要】：跨界车不是一种特定的车型，原因是她不能使用现有市场上某种车型称谓来进行概括，相反，跨界车却是可以囊括市场上多种车型的功能与形式。文章将这种所囊括的车型称之为组成跨界车的基础车型。通过研究这两者的之间的联系，基础车型的功能与外形，都会在跨界车的外形上有所体现。这就表明，跨界车所包含的不只是基础车型的部分功能，同时还要包括基础车型的某种形态。所以本文认为跨界车设计的难点在于如何做到多种基础车型形态功能正确的结合，以怎样的方式结合，是保证跨界车语义功能明确、功能与形式的统一的关键问题。本文以解决这一问题为目的，研究出一套设计流程，帮助设计师在进行跨界车设计时，能准确把握跨界车的语义特征，有主次地融合基础车型的功能与形态。使得最终设计出来的跨界车能够做到形态与功能的同时“跨界”。为了使所研究的设计流程变得简单易懂，本文确定了以建立跨界车形态框架的方式，将设计流程视觉化。符号学认为，世界上的所有事物都可利用符号进行表达。同时，符号不但具有美学功能又代表了一定的使用功能。最简单的符号形式是文字，而文字却是由图形或是形状转化而来的。所以说形状是符号的最初形态。那么世界上的一切事物就可以理解为多个简单形状所组成的集合体。这些集合体又可以按照不同的大小、比例、相对位置组成新的集合体。汽车也是一样，人们对于汽车形态的认知不一定是一辆完整的车型，可能会是车型的某个部分。这些特征往往是人们记忆中对车型特点的简单概括。结合符号学的相关理论，本文把这些特征归纳成为某种带有特征语义的简单形状，将基础车型看作是由带有语义特征的形态元素所形成的集合体，通过把这些元素按照某种类型进行分类。将基础车型进行元素的打散结构。用于跨界车形态框架的整合。为了能够做到有针对性进行跨界形态框架的研究，文章虚拟了一个设计任务，，使形态框架有了目标车型以及明确的语义特征。在形态框架的整合阶段，本文运用了符号学的相关调研方法，使用包括眼动仪实验、语义查分实验、以及问卷调查等形式，寻找并分析了基础车型。通过分析实验结果，得出了最能代表的基础车型的语义元素，并加以整合，最终得出了目标跨界车型的形态框架，验证了本文关于跨界车外形设计流程的研究。
[Abstract]:The crossover car is not a particular type of vehicle because it cannot be summed up using a certain type of vehicle designation in the existing market. However, crossover vehicles can capture the functions and forms of various types of vehicles in the market. This paper calls this kind of vehicles as the basic type of cross boundary vehicles. By studying the relationship between these two models, the function and shape of the basic models are studied. It will be reflected in the shape of the crossover vehicle. This shows that the crossover vehicle contains more than just a part of the function of the basic model. At the same time, it also includes a certain form of the basic vehicle model. Therefore, this paper thinks that the difficulty of the cross-border vehicle design lies in how to correctly combine the shape and function of the various basic vehicle models, and how to combine them in such a way as to ensure that the semantic function of the cross-border vehicle is clear. In order to solve this problem, this paper studies a set of design process to help designers to grasp the semantic features of cross-boundary vehicles in the design of cross-boundary vehicles. A primary and secondary integration of the function and shape of the underlying vehicle model enables the final design of the crossover vehicle to be "cross-border" at the same time as the form and function. In order to make the design process under study easy to understand, In this paper, the design process is visualized by establishing a cross-boundary vehicle configuration framework. Semiotics holds that all things in the world can be expressed by means of symbols. At the same time, symbols not only have aesthetic functions but also represent certain use functions. And text is transformed from graphics or shapes. So shape is the original form of symbols. Then everything in the world can be understood as a collection of simple shapes. These aggregates can also be. According to different sizes, Proportion, relative position makes up a new collection. The same is true of cars, where people don't necessarily recognize the shape of the car as a complete model. It may be a part of a car. These features are often a simple summary of the car's characteristics in people's memory. Combined with semiotics theories, this paper sums up these features into some simple shape with feature semantics. The basic vehicle model is regarded as a collection of morphological elements with semantic characteristics. By classifying these elements according to a certain type, the basic vehicle model is used for the integration of the morphological framework of the cross-border vehicle. In order to be able to carry out the research of the cross-border morphological framework, this paper virtual a design task, so that the morphological framework has the target type and the clear semantic characteristics. In this paper, we use semiotics research methods, including eye movement test, semantic test and questionnaire survey, to find and analyze the basic vehicle model. The semantic elements of the most representative basic vehicle model are obtained and integrated. Finally, the morphological framework of the target cross-border vehicle model is obtained, which verifies the research on the design process of the cross-border vehicle shape in this paper.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TB472

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