包装设计中个性化的表现及实践应用研究

发布时间：2018-03-19 13:35

本文选题：个性化包装　切入点：创意和设计　出处：《青岛大学》2017年硕士论文　论文类型：学位论文

【摘要】：随着经济的发展和科技的进步,人们的物质生活水平在逐步提高,消费者对包装的审美要求也逐步提升,消费者在精神层次有更高的需求,趣味性的并富有创意的包装逐渐盛行。就当前的包装设计来看,在满足运输保护功能的基础上,一些新的创意理念被赋予其中。个性包装有助于品牌的强化,对销售发挥出积极的促进功能,不仅能满足消费者的视觉体验,还能满足消费者心理需求。因此,个性化的包装设计市场发展空间很大,设计师出于突出个性的考虑,首先创新应定位在结构设计和材质应用或装饰上,借助大胆尝试和设计的体验式,使人们的各个感官系统被充分调动起来,使产品与消费者距离更加贴近;其次,注入文化元素也是把包装个性凸显出来的有效手段,鲜活有生命力的包装离不开深刻的文化内涵蕴含其中;再次,绿色环保型包装设计应成为核心,增强包装与自然的贴近程度,在都市生活紧张繁忙的状态下,消费者对个性化的追求越来越强烈,这样个性“私人定制”包装生命力的强大性凸显,而且发展前景广阔。总而言之,个性化包装设计不仅能够促进产品的销售,提高市场价值,也能够赋予商品一定的艺术审美价值,并给予人们美的感官享受,同时,也能够满足消费者的精神需求。因此,针对个性化包装设计,好好探索研究其创新理念及发展趋势,是极为必要之举。
[Abstract]:With the development of economy and the progress of science and technology, people's material living standard is improving step by step, and consumers' aesthetic requirements for packaging have been raised step by step. Consumers have higher demands at the spiritual level. Interesting and creative packaging is becoming more and more popular. In terms of current packaging design, some new creative ideas are given to them on the basis of satisfying the transport protection function. Individual packaging helps to strengthen the brand. Play a positive role in promoting sales, not only to meet the visual experience of consumers, but also to meet the psychological needs of consumers. First, innovation should be located in structural design and material application or decoration, with the help of bold attempt and design experience, so that people's sensory systems are fully mobilized, so that products and consumers closer to the distance; second, The injection of cultural elements is also an effective means to highlight the individuality of packaging. The vivid and vital packaging can not be separated from the profound cultural connotation. Thirdly, the green and environmentally friendly packaging design should become the core. To enhance the closeness of packaging and nature, in the tense and busy state of urban life, consumers' pursuit of individuation is becoming stronger and stronger, so the vitality of individualized "private customization" packaging becomes more and more prominent. In a word, personalized packaging design can not only promote the sale of products, improve the market value, but also give certain artistic aesthetic value to the goods, and give people beautiful sensory enjoyment, at the same time, Therefore, it is very necessary to explore and study the innovative idea and development trend of individualized packaging design.
【学位授予单位】：青岛大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TB482

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