心流理论视角下的移动健身类应用设计研究

发布时间：2018-03-19 16:48

本文选题：心流理论　切入点：情感体验　出处：《江南大学》2014年硕士论文　论文类型：学位论文

【摘要】：信息技术的普及，，使得各大传统产业发生了重大变革。移动互联网因其小巧轻便、隐蔽性、应用便捷等特点，成为人们生活中不可或缺的一部分。最近几年，移动互联网发展很快、市场潜力很大、前景很诱人，给人们的衣食住行、健康和医疗领域、通讯等传统领域带来了重大变化。健康和医疗领域，在中国尚不明显；但在国外，已卓有成效。本文立足于移动互联网及传感器技术快速发展的时代背景，借助心流理论视角，从人们对健康的关注和对健身的需求出发，将移动健身类应用作为研究的切入点，旨在激发用户健身行为中的心流体验。心流作为一种积极的情感体验，直接影响用户的内在动机，它能更好地挖掘用户情感需求并产生一种多维互动的效果，具有重要的理论价值与现实意义。首先，文章对心流理论进行阐述并对健身、移动健身类应用等相关概念进行界定，以此作为论文的理论依据与实践载体。其次，结合多种方法对健身群体基本状况、健身类应用使用行为及情感体验展开了调研分析，转化归纳出健身群体的运动需求及心流体验相关要素。紧接着，在对前人有关心流理论模型的借鉴以及交互设计相关理论的梳理后，构建出了自己的设计模型；同时提出相关设计策略并拓展出具体的设计方法。最后，进行设计实践，将理论成果应用于实践当中，旨在通过目标任务、挑战、激励等机制来引导、激励用户，促使用户获得完美的心流体验，从而为提升用户黏度打下铺垫。文章最后，总结研究成果及不足，并对后续研究做出一定的展望。至此，笔者希望本研究成果能够为移动健身领域做出微薄的贡献。
[Abstract]:With the popularization of information technology, great changes have taken place in the traditional industries. Mobile Internet has become an indispensable part of people's life in recent years because of its small, light, hidden and convenient applications. The mobile Internet has developed rapidly, with great market potential and attractive prospects. It has brought great changes to people's traditional fields, such as food, clothing, housing, health, medical care, communications, etc. Health and medical care are not obvious in China, but abroad, It has been fruitful. Based on the background of the rapid development of mobile Internet and sensor technology, this paper takes the application of mobile fitness as the breakthrough point of research from the perspective of flow theory, from the point of view of people's concern for health and the need for fitness. As a positive emotional experience, cardiac flow can directly affect the intrinsic motivation of users, and it can better tap the emotional needs of users and produce a multi-dimensional interactive effect. It has important theoretical value and practical significance. First of all, the article expounds the flow theory and defines the related concepts such as fitness, mobile fitness application and so on, as the theoretical basis and practical carrier of the paper. Secondly, combined with a variety of methods to the basic status of fitness groups, The use behavior and emotional experience of fitness application are investigated and analyzed, and the relevant factors of exercise demand and flow experience of fitness group are summed up. After drawing lessons from the previous concerned flow theory model and combing the related theories of interactive design, this paper constructs its own design model, and puts forward the relevant design strategy and extends the specific design method. Finally, the design practice is carried out. The purpose of applying the theory to practice is to guide and motivate users through the mechanism of target task, challenge, motivation and so on, so as to promote the users to obtain perfect flow experience, thus laying the groundwork for enhancing the viscosity of users. To sum up the research results and shortcomings, and to make a certain prospect for the follow-up study. So far, the author hopes that the research results can make a modest contribution to the field of mobile fitness.
【学位授予单位】：江南大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TB47

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