水果快递包装标准化设计

发布时间：2018-03-20 13:10

本文选题：水果包装　切入点：快递包装　出处：《湖南工业大学》2017年硕士论文　论文类型：学位论文

【摘要】：随着互联网的蓬勃发展以及快递行业的迅速发展,新鲜水果备受网络消费者的青睐,然而,通过网络购买的水果快递包装与水果批发市场上的包装并没有太大的区别。快递的包装问题日益突现,一是快递包装没有相应的国家标准,也未形成较为可行的行业规范;二是目前的包装标准不能适应水果快递包装的需求;三是从事水果快递销售的大多是个体经营,快递包装缺乏规范和鲜明的视觉形象。课题以包装标准化设计理念为基础,为水果企业设计新的品牌包装。首先对水果的规格、包装材料规格、运输和仓储要求进行综合分析,然后按照不同的水果以及消费习惯等因素,设计了七种类型十一种规格的包装,运用防挤压的包装缓冲技术分散作用在水果上的力,减小传递到水果上的冲击、振动等外力,保护水果、防止在仓储和运输时因水果相互移动碰撞而造成损坏,降低水果的损耗率。同时根据产品特点,以鲜明的色彩与符号化的图形营造新鲜、健康、安全的心理感受。通过采用包装标准化设计与之前的水果包装相比结构更加合理。一是减少了包装材料的损耗,与原来的包装相比平均每种规格的包装节省了12.2%的材料;二是节省了仓储和运输空间,与原来的包装相比平均节省了22.6%的空间;三是采用标准的视觉识别设计与现有市场上的同类产品进行区分,促进销售,增加企业的经济效益。快递包装箱进行标准化的设计及推广使用,对降低成本,实现企业良好的经济效益具有重要的经济意义。
[Abstract]:With the vigorous development of the Internet and the rapid development of express delivery industry, fresh fruit is favored by online consumers, however, There is no great difference between the package of fruit express package purchased through the network and the package in the fruit wholesale market. The packaging problem of express delivery is becoming more and more obvious, one is that the package of express delivery has no corresponding national standard and has not formed a more feasible industry standard; Second, the current packaging standards can not meet the needs of fruit express packaging; third, most of the people engaged in fruit express sales are self-employed, and express packaging lacks standard and vivid visual image. The subject is based on the concept of packaging standardization design. Design new brand packaging for fruit enterprises. First, analyze the specifications of fruits, packaging materials specifications, transportation and storage requirements, and then according to different fruit and consumption habits and other factors, Seven types and eleven specifications of packaging were designed, and the anti-extrusion packaging buffer technology was used to disperse the force on the fruit, to reduce the external forces transmitted to the fruit, such as shock and vibration, and to protect the fruit. Prevent damage from moving and colliding with each other in storage and transportation, reduce the loss rate of fruit. At the same time, according to the characteristics of the product, create fresh and healthy with vivid color and symbolic graphics, Safety psychological feelings. Through the use of packaging standardization design compared with the previous fruit packaging structure is more reasonable. One is to reduce the loss of packaging materials, compared with the original packaging of the average size of the packaging saved 12.2% materials; Second, the storage and transportation space is saved, compared with the original packaging, an average of 22.6% space is saved; third, the standard visual identification design is used to distinguish the same kind of products in the existing market to promote sales. It is of great economic significance to reduce the cost and realize the good economic benefit of the enterprise.
【学位授予单位】：湖南工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TB482

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