“精耕细作”有机五谷杂粮品牌包装设计

发布时间：2018-03-20 18:00

本文选题：精耕细作　切入点：包装设计　出处：《湖南工业大学》2014年硕士论文　论文类型：学位论文

【摘要】：国民经济的高速增长和国内外市场的巨大需求，我国有机食品行业呈现出蓬勃的发展趋势。通过深入的市场调查和结合国内外有机五谷杂粮包装的现状，品牌化、简约化、个性化的包装更能适应相应的消费群体的文化品位、审美要求和市场的竞争需求。本次毕业创作探索的正是对数码产品包装的基本功能的突破，让包装起到保护产品、促进销售、方便使用、储运、回收的基本功能之外，还能带给消费者使用过程中的情趣化体验。“精耕细作”崇尚一种健康、养生的生活态度，在包装形式上追求自然、简约、绿色的设计方法，探究有机五谷杂粮外包装如何在神韵、设计基本形、包装结构以及色彩中融入“返璞归真”的品牌文化内涵。从而达到提升企业品牌文化、得到消费者对品牌的认可、体现有机食品的内涵。
[Abstract]:With the rapid growth of the national economy and the huge demand of the domestic and foreign markets, the organic food industry in China is showing a vigorous development trend. Through in-depth market investigation and combining with the present situation of organic grain packaging at home and abroad, the organic food industry is branded and simplified. Individualized packaging can adapt to the cultural taste, aesthetic requirements and market competition demand of the corresponding consumer groups. What we are exploring after graduation is a breakthrough in the basic functions of digital product packaging, besides the basic functions of protecting products, promoting sales, facilitating use, storing and transporting, and recycling. "intensive cultivation" advocates a healthy and healthy attitude towards life, and pursues natural, simple and green design methods in packaging form. This paper explores how organic cereals and cereals packaging can incorporate the brand culture connotation of "returning to nature" in charm, basic design, packaging structure and color, so as to enhance the brand culture of enterprises and get the recognition of brands from consumers. Embody the connotation of organic food.
【学位授予单位】：湖南工业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TB482

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