面向非洲市场的旗舰手机以及相关周边产品设计

发布时间：2018-03-21 04:35

本文选题：市场　切入点：消费者　出处：《昆明理工大学》2017年硕士论文　论文类型：学位论文

【摘要】：随着移动通信行业的迅速发展,智能手机已经成为了人们生活中离不开的电子产品。然而在非洲这个迅速发展的手机消费市场里,正经历着智能手机替代功能手机的过渡期,所以智能手机拥有着巨大的发展潜力。非洲是在全球仅次于中国、印度的人口第三多的市场,各大国际品牌以及中国知名品牌在非洲的手机消费市场形成了一个激烈的竞争。想要在非洲市场立足,就要做到其他手机品牌做不到的:为非洲消费者量身设计。本文基于以上问题,以满足非洲市场及消费者需求为核心来展开旗舰手机及相关周边产品设计。前四章主要包括设计现状与发展趋势分析、非洲市场分析、用户调研分析以及竞品分析等设计前期的分析调研部分。第五章为产品设计,具体包括了旗舰手机设计以及相关周边产品设计。周边产品设计包括了保护套创意设计、智能手环创意设计、智能手表创意设计、外接闪光灯创意设计以及创意包装设计这五个部分。这一章节介绍了产品设计的整个流程,并且展示了最终设计成果。第六章是模型调研反馈,通过非洲消费者访谈的反馈再一次来验证设计。论文的研究目的在于,强调优秀的产品设计是以市场及消费者需求为中心的设计。论文的研究成果为依托企业提升品牌价值以及扩展品牌影响力做出贡献,也可以为系列化的电子产品设计作参考。
[Abstract]:With the rapid development of the mobile communication industry, smart phones have become the electronic products that people can not live without. However, in the rapidly developing mobile phone consumer market in Africa, it is undergoing a transitional period in which smartphones can replace functional phones. So smartphones have huge potential. Africa is the third most populous market in the world after China and India. Major international brands as well as well-known Chinese brands have formed a fierce competition in the mobile phone consumer market in Africa. In order to gain a foothold in the African market, We have to do what other mobile phone brands can't: design for African consumers. To meet the needs of the African market and consumers as the core to carry out the flagship mobile phone and related peripheral product design. The first four chapters mainly include design status and development trend analysis, African market analysis, Chapter 5th is product design, including flagship mobile phone design and related peripheral product design. Peripheral product design includes the creative design of protective cover. Creative design of smart bracelet, creative design of smart watch, creative design of external flash lamp and creative packaging design. This chapter introduces the whole process of product design. And showed the final design results. 6th chapter is model survey feedback, through the feedback of African consumer interviews to verify the design. It emphasizes that excellent product design is based on market and consumer demand. The research results of this paper contribute to the promotion of brand value and the expansion of brand influence based on enterprises, and can also serve as a reference for serial electronic product design.
【学位授予单位】：昆明理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TN929.53;TB472

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