基于认知原型的形态衍生方法

发布时间：2018-03-25 11:27

本文选题：形态原型　切入点：造型设计　出处：《包装工程》2017年12期

【摘要】：目的缩小"造型企图"与"受众认知"的差异。方法通过对主题词、形态印象和表意手法的优选,构建反映共性认知的造型原型,以结构要求和形态印象辅助功能设计、以主题词头脑风暴驱动表意部件演进,最后以方案与设计原型的综合匹配度为依据进行选优与完善。结论设计原型是设计企图与受众需求的抽象描述,是二者共性认知的反映,据此可提炼设计内容、明确变形重点,配以主题的图形化联想和谐音、象征等表意手法能避免造型的盲目性,提升造型与表意的协调。
[Abstract]:Objective to narrow the difference between "styling intention" and "audience cognition". Methods by selecting the theme words, morphological impressions and ideographic methods, we constructed a modeling prototype reflecting the common cognition, and designed the function with structural requirements and morphological impressions. The theme word brainstorming is used to drive the evolution of the ideographic components, and finally, based on the comprehensive matching degree between the scheme and the design prototype, the optimization and perfection are carried out. Conclusion the design prototype is an abstract description of the design attempt and the needs of the audience, and a reflection of their common cognition. According to this, the design content can be refined, the focus of deformation can be clearly defined, and the ideographic means such as figure associating harmonious sound and symbolism can avoid the blindness of modeling and enhance the coordination between modeling and ideographic meaning.
【作者单位】：西安理工大学;西安科技大学;
【分类号】：TB47

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