传统竹文化创意产品设计研究

发布时间：2018-04-10 04:23

本文选题：竹产品　切入点：文化创意　出处：《湖南科技大学》2017年硕士论文

【摘要】：文化创意产品设计是以物质产品为载体,传承民族文化,实现文化认同,寄托情感诉求,驱动传统产业创新发展的有效策略和方法。近年来,随着工业设计与制造行业不断向“工业4.0”时代迈进,传统文化创意产业也呈现出同样的趋势。与此同时,消费者对承载传统文化精神的文化创意产品的需求日益增强。在此情形下,我国传统竹材料以其优秀的物理特性和丰富的人文精神与审美内涵,在现代科学技术的支持下实现了材料的转型与优化,新型竹材料成为一种能满足现代消费者需求的新物质载体。在我国,虽然竹产品的使用历史悠久且发展前景广阔,但也存在着工艺及设计理念保守落后等问题。鉴于上述认知,本文研究旨在基于传统审美理念,运用现代创意设计方法来展现传统竹文化的魅力。首先,本文在了解生存、生产、生活中传统竹制品的设计特点与文化影响的基础上,针对传统审美意识下的竹制品与现代审美观下竹产品的共性与不同点,归纳出材质、工艺、形态、色彩、艺术、文化、意境等传统竹文化元素在产品中的外在表现。其次,结合国内外优秀设计案例分析说明,即使在现代消费市场中,消费者对于传统竹文化产品也有功能、情感、审美上的消费需求。再通过深入研究,进而发现创意可以分为材料、工艺和文化概念等不同层面,而基于传统文化的创意并不意味着颠覆和革命。并且,本文尝试以传统审美理念指导下现代设计方法的三种新思路去发掘传统竹文化,即重“文质观”与系统思考法、“道法自然”与仿生设计法以及营造“意境”与抽象设计法。最后,以“流水之致,以竹之茗”传统竹文化创意桌椅的实例来证明上述设计新方法在现代文化创意产业发展趋势下的可行性。可以认为,本文的研究对完善以中国传统文化内涵为核心的设计理论体系具有借鉴意义,能使中国设计更具根基,更加符合时代发展的需求,并在对传统文化的挖掘过程中促使其走向世界。
[Abstract]:Cultural and creative product design is an effective strategy and method to carry on the national culture, realize the cultural identity, place the emotional appeal and drive the innovation and development of the traditional industry with the material product as the carrier.In recent years, with the industrial design and manufacturing industry moving to the "industry 4.0" era, the traditional cultural and creative industries also show the same trend.At the same time, consumers' demand for cultural and creative products bearing the spirit of traditional culture is increasing day by day.In this case, the traditional bamboo materials in China have been transformed and optimized with the support of modern science and technology because of their excellent physical characteristics and rich humanistic spirit and aesthetic connotation.New bamboo material has become a new material carrier to meet the needs of modern consumers.In China, bamboo products have a long history and broad development prospects, but there are still some problems such as conservative and backward technology and design ideas.In view of the above cognition, the purpose of this study is to show the charm of traditional bamboo culture by using modern creative design method based on traditional aesthetic concept.First of all, on the basis of understanding the design characteristics and cultural influence of traditional bamboo products in existence, production and life, this paper sums up the materials and techniques of bamboo products based on traditional aesthetic consciousness and the similarities and differences between bamboo products under modern aesthetic standards.Form, color, art, culture, artistic conception and other traditional elements of bamboo culture in the product external performance.Secondly, combined with the domestic and foreign excellent design case analysis, even in the modern consumer market, consumers also have the function, emotion, aesthetic consumption demand for traditional bamboo cultural products.Through further research, it is found that creativity can be divided into different levels, such as material, technology and cultural concepts, and creativity based on traditional culture does not mean subversion and revolution.In addition, this paper tries to explore the traditional bamboo culture with three new ideas of modern design method guided by traditional aesthetic idea, that is, emphasizing the "cultural view" and the method of systematic thinking."Taoism" and "bionic design", as well as "artistic conception" and "abstract design".Finally, the example of "income" and "bamboo tea" proves the feasibility of the new design method under the development trend of modern cultural and creative industry.It can be concluded that the research in this paper has reference significance for perfecting the design theory system with Chinese traditional cultural connotation as the core, and can make Chinese design more basic and more in line with the needs of the development of the times.And in the mining process of traditional culture to promote it to the world.
【学位授予单位】：湖南科技大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TB472

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