陕西黄帝陵文化旅游系列纪念品的形态研究及开发设计

发布时间：2018-04-11 03:23

本文选题：陕西黄帝陵 + 旅游纪念品　；参考：《西安工程大学》2014年硕士论文

【摘要】：时代的迅速发展，人们在传统文化复兴时代的背景影响下对远古的黄帝祭祀活动逐渐升温，很多的旅游者以敬仰的心态来参观黄帝陵。更深层次的解析缘由还在于中华民族精神本质的慎终追远的文化传统，在于从历史的角度去看待审视自己，获得人生的自我发现和自我定位。通过陕西黄帝陵旅游纪念品来传扬黄帝文化，让全球华人学习发扬，以之自勉、自励。通过我们共同的先人文化——黄帝文化，让我们更加团结、和谐、统一、开拓。黄帝陵现有的旅游纪念品文化品位的提升不足，未能将黄帝文化和精神充分传扬。本论文从黄帝文化和精神为切入点设计和制作新的黄帝陵旅游纪念品,提高黄帝陵旅游纪念品的文化品位及价值,将旅游文化价值转换为旅游经济价值。对当前黄帝陵旅游纪念品市场管理无序，经营混乱的改变。旅游纪念品市场目前由于产销管理机制尚不健全，在涉及到旅游纪念品生产经营的计划、轻工、旅游、商业、外贸等行业主管部门，对旅游纪念品缺乏引导，加上自身行业协会的自律功能不强，促使旅游纪念品经营秩序混乱。应该设立稳定的旅游纪念品销售市场。为纪念品销售搭建平台。本课题通过对华夏民族始祖轩辕黄帝文化基础的研究，结合黄帝陵旅游纪念品目前的开发状况与存在问题进行分析，关于黄帝陵旅游纪念品如何深度创新开发来进行研究讨论。本论文立足于黄帝陵独有的黄帝文化，结合黄帝陵的特殊意义，并运用多种的产品形态及工艺，制定出符合黄帝陵独有的设计原则和方法，为陕西黄帝陵旅游纪念品的设计与开发翻开新的篇章，提高黄帝陵旅游纪念品在旅游者心中的地位，保障良好的质量和实惠的价格。本人选用了问卷调查的方式了解游客对于黄帝陵旅游纪念品的关注点，并以调查结果为评价标准，对纪念品的设计方面加以创新。新型陕西黄帝陵旅游纪念品能充分体现黄帝陵的地区文化特色，除了具有一定的纪念价值，还有能让旅游者体验到纪念品的使用价值。在纪念品的使用过程中让旅游者回忆起此次旅游之行的美好时光，并将黄帝文化传扬海内外，让全球华人学习发扬为后代所传承。新型陕西黄帝陵旅游纪念品在体现其旅游价值的同时也为陕西黄陵县的当地人民带来更大更多的经济效益，提高当地经济发展与黄陵县在全国的知名度，为后期对黄帝陵的大力度宣传打好知名度，从而提高他的旅游经济效益。本课题经过大量资料调查研究，对旅游纪念品的价值展开不同层面的分析研究。通过对陕西黄帝陵旅游纪念品的设计与开发，，并勇于提出自己设计见解，总结制定出一套新的旅游纪念品设计开发思路和方法，为方便其它旅游城市或文化古都在旅游纪念品中的设计开发与研究。
[Abstract]:With the rapid development of the times, people under the background of the revival of traditional culture gradually heated up the ancient worship activities of Huangdi. Many tourists visited Huangdi Mausoleum with respect.The deeper reason of analysis lies in the cultural tradition of the essence of the Chinese nation's spirit, which is to look at oneself from the historical point of view, and to obtain the self-discovery and self-orientation of life.Through Shaanxi Huangdi Mausoleum tourist souvenirs to spread the Huangdi culture, so that the global Chinese learn and carry forward, encourage and encourage themselves.Through our common ancestor culture-Huangdi culture, let us more unity, harmony, unity, development.Huangdi Mausoleum's present cultural grade of tourist souvenirs is not enough to spread the culture and spirit of Huangdi.This paper designs and makes new Huangdi Mausoleum tourist souvenirs from the perspective of Huangdi culture and spirit, improves the cultural taste and value of Huangdi Mausoleum tourist souvenirs, and transforms the tourism cultural value into the tourism economic value.The current Huangdi Mausoleum tourism souvenir market management disorder, business chaos change.At present, the market for tourist souvenirs is not perfect because of the imperfect management mechanism of production and marketing. The competent departments of light industry, tourism, commerce, foreign trade and so on lack of guidance on tourism souvenirs in terms of plans related to the production and operation of tourist souvenirs.In addition, the self-discipline function of its own trade association is not strong, impels the traveling souvenir to manage the disorder.There should be a stable market for the sale of tourist souvenirs.Build a platform for souvenir sales.Based on the study of the cultural foundation of the Yellow Emperor Xuanyuan, the author analyzes the current development situation and existing problems of the Huangdi Mausoleum tourist souvenirs, and discusses how to develop the Huangdi Mausoleum tourist souvenirs deeply and innovatively.Based on the unique Huangdi culture of Huangdi Mausoleum, combined with the special significance of Huangdi Mausoleum, and using a variety of product forms and techniques, this paper formulates the design principles and methods that are unique to Huangdi Mausoleum.It will open a new chapter for the design and development of tourist souvenirs of Huangdi Mausoleum in Shaanxi Province, improve the status of tourist souvenirs in the hearts of tourists, and ensure good quality and affordable prices.I selected the questionnaire to understand the tourists' attention to the Huangdi Mausoleum tourist souvenirs, and based on the results of the survey as the evaluation criteria, to innovate the design of souvenirs.The new tourist souvenirs of Huangdi Mausoleum in Shaanxi province can fully reflect the regional cultural characteristics of Huangdi Mausoleum, which not only have some commemorative value, but also enable tourists to experience the use value of souvenirs.In the process of the use of souvenirs, tourists recall the good times of the trip, and spread the culture of the Yellow Emperor at home and abroad, so that the global Chinese learn and carry forward for future generations.The new tourist souvenirs of Huangdi Mausoleum in Shaanxi not only embody their tourist value, but also bring greater and more economic benefits to the local people in Huangling County of Shaanxi Province, and increase the local economic development and the popularity of Huangling County in the whole country.For the later period of the Huangdi Mausoleum publicity efforts to create a good reputation, thereby improving his tourism economic benefits.Through a lot of investigation and research, this paper analyzes the value of tourist souvenirs from different aspects.Through the design and development of tourist souvenirs of Huangdi Mausoleum in Shaanxi Province, the author dares to put forward his own design opinions, and sums up and formulates a set of new ideas and methods for the design and development of tourist souvenirs.In order to facilitate other tourist cities or cultural ancient capital in tourism souvenirs design and development and research.
【学位授予单位】：西安工程大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TB472

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