基于情感记忆的产品造型置换设计研究

发布时间：2018-04-12 23:00

本文选题：情感记忆 + 造型置换　；参考：《江南大学》2014年硕士论文

【摘要】：本文深入探讨了唤醒人们情感记忆的设计和设计体验，以及如何使用造型置换的设计手法唤醒人们的情感记忆。由于情感的缺失，情感化设计理论一经提出便风靡全球。然而不得不承认的是，大多数情感化设计并不能如设计师所愿的向消费者传达出情感，而很多情感体验只能在最初几次使用时被触发，随着人们喜新厌旧的消费心理，当新鲜感过去后，产品也就被遗忘在储藏室的角落。情感唤醒的不确定性以及情感体验的难以持久成为情感化设计亟待解决的问题。本文以唤醒人们最深层次的情感为切入点，将情感记忆理论导入产品设计。从情感记忆理论可以得出，记忆往往是伴随着情感的，而情感会使记忆更深刻。因而从记忆的角度出发，不仅可以唤醒人们最深层次的情感，而且可以使情感的唤醒变得可控。在试图探寻设计手法与记忆之间的微妙关系时，本文选择了造型置换手法作为研究的重心。虽然记忆是多感官刺激形成的，但视觉是最普遍的引起情感的连结而形成记忆的感官。造型置换的手法可以使新产品保留旧物的一些视觉特征。当人们看到新产品时，会因其与旧物相似的视觉特征而勾起了对旧物以及往事的回忆，因而有效唤醒人们的情感记忆。巧妙的使用造型置换的手法可以使产品成为打开时空之门的钥匙，引发人们情感和记忆的双重共鸣，从而有助于保持体验的新鲜度、促成无意识设计、实现人们精神层面的满足，最终实现人类生活情感的回归。文章以解码-编码的研究方式，从人们对于符号的感知开始，将唤醒情感记忆的造型置换设计解码为各类记忆符号的表达，深入研究了人们的情感记忆如何被唤醒以及造型置换与情感记忆之间的关联性，，总结了唤醒情感记忆（成功解码）的要素和设计要点。接着通过案例分析总结了各类记忆符号关于情感记忆的作用关系，在此基础上，通过尝试性的编码探讨了基于情感记忆的造型置换设计方法，最后通过设计实践论证了该方法的可行性。
[Abstract]:This paper deeply discusses the design and design experience of arousing people's emotional memory, and how to use the design technique of styling replacement to awaken people's emotional memory.Because of the lack of emotion, the theory of emotional design is popular all over the world.However, it has to be admitted that most emotional designs do not convey their feelings to consumers as designers would like, and many emotional experiences can only be triggered in the first few times, with the new and the old consumer psychology.When the freshness passed, the product was forgotten in the corner of the storage room.The uncertainty of emotional arousal and the difficulty of emotional experience become the urgent problems of emotional design.Based on arousing people's deepest emotion, this paper introduces emotional memory theory into product design.From the theory of emotional memory, memory is often accompanied by emotion, and emotion makes memory more profound.Therefore, from the point of view of memory, it can not only arouse people's deepest emotion, but also make it controllable.In trying to explore the subtle relationship between design techniques and memory, this paper chooses the styling replacement technique as the focus of the research.Although memory is formed by multiple sensory stimuli, vision is the most common sensory organ that causes emotional connections and forms memory.Styling replacement techniques can make new products retain some of the visual features of old objects.When people see the new product, it will arouse the memories of the old and the past because of its visual characteristics similar to the old, thus effectively awaken people's emotional memory.The ingenious use of styling replacement techniques can make the product the key to opening the door of time and space, arousing the dual resonance of people's emotions and memories, thus helping to maintain the freshness of the experience and promote unconscious design.Realize people's spiritual satisfaction, and finally realize the return of human life emotion.In this paper, from the perspective of people's perception of symbols, the styling replacement design of arousal of emotional memory is decoded to express all kinds of memory symbols in the way of decoding and coding.This paper deeply studies how people's emotional memory is awakened and the relationship between styling replacement and emotional memory, and summarizes the elements and design points of arousal emotional memory (successfully decoded).Then, through the case study, this paper summarizes the relationship between various memory symbols and emotional memory, and then discusses the design method of styling replacement based on emotional memory by means of tentative coding.Finally, the feasibility of the method is proved through design practice.
【学位授予单位】：江南大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TB472

【参考文献】