移动应用动效的情感化设计研究

发布时间：2018-04-17 11:43

本文选题：动效设计 + 情感化设计　；参考：《北京印刷学院》2017年硕士论文

【摘要】：随着移动智能设备和互联网的大范围普及,作为主要产品的移动应用更是层出不穷。然而,移动应用中的扁平化界面设计千篇一律,甚至开始出现设计模板,这种现状很难适应多元化的市场需求。动效设计作为一种新的流行趋势,不论是在视觉、交互还是情感上体现出的优势被越来越多的设计师认可。在几乎每个移动应用产品中都开始重视动效的情况下,如果在动效设计中融入情感化设计,遵循情感化设计的方法和原则,就能给人新鲜独特的感受,提升用户体验,给用户留下良好印象,从而使得用户决定是否使用该应用或者是否会持续使用该应用,延长移动应用的使用时间,实现高层次的设计给移动应用本身带来的好处。本论文在明确研究背景和研究意义的前提下,将移动应用动效和情感化设计结合起来进行研究。首先,对移动应用中动效的基本概念、作用、种类进行了详细的总结分析。其次,结合生活中人们使用的移动应用产品中的案例,分析其在不同的使用场景和不同维度下动效的运动方式、物理性和色彩,以及不同的视觉比重方面的情感动效设计表现。最后,根据情感化设计的相关理论和研究,以用户为中心,从视觉、交互、情感唤起三个层次总结出动效的情感化设计原则和方法,深入探讨情感化设计对于移动应用中动效设计的意义和价值。
[Abstract]:With the wide popularity of mobile intelligent devices and the Internet, mobile applications as the main products are emerging in endlessly.However, the flat interface design in mobile applications is uniform, and even the design template is beginning to appear, which is difficult to adapt to the diversified market demand.As a new popular trend, dynamic design has been recognized by more and more designers in terms of visual, interactive and emotional advantages.In almost every mobile application product, we begin to attach importance to the dynamic effect. If we incorporate the emotional design into the dynamic design and follow the methods and principles of emotional design, we can give people fresh and unique feelings and enhance the user experience.It makes a good impression on the user, which makes the user decide whether to use the application or not, prolong the usage time of the mobile application, and realize the benefits of the high-level design for the mobile application itself.On the premise of clear research background and research significance, this paper combines mobile application dynamic effect with emotional design.Firstly, the basic concept, function and category of dynamic effect in mobile application are summarized and analyzed in detail.Secondly, combined with the case of mobile application products used in life, this paper analyzes the motion patterns, physical properties and colors, as well as the performance of emotional dynamic effect design in different use scenes and different dimensions.Finally, according to the relevant theory and research of emotional design, user-centered, from visual, interactive, emotional arousal three levels of emotional design principles and methods,The significance and value of emotional design for dynamic design in mobile applications are discussed.
【学位授予单位】：北京印刷学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TB47

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