“一带一路”背景下赣南旅游纪念品设计研究

发布时间：2018-04-23 03:38

本文选题：“一带一路” + 赣南　；参考：《包装工程》2017年18期

【摘要】：目的使赣南旅游纪念品设计与"一带一路"战略构想相结合,提升旅游纪念品的设计感和国际化。方法对赣南传统手工艺的传承和赣南古代海上丝路梅关古道进行分析研究,提取设计元素,提出"一带一路"背景下赣南旅游纪念品设计的开发思路。结论把"一带一路"主题与赣南民间工艺和赣南古代海上丝路巧妙结合,有利于打造具有赣南特色的"一带一路"旅游纪念品,展现赣南特色旅游纪念品新形象,提升赣南文化在国内和国际的影响力,促进地方经济发展。
[Abstract]:The purpose of this paper is to combine the design of Gannan tourist souvenirs with Belt and Road's strategic conception to promote the design and internationalization of tourist souvenirs. Methods the inheritance of traditional handicraft in Gannan and the ancient road of Meiguan in ancient Gannan sea were analyzed and studied. The design elements were extracted, and the development idea of Gannan tourist souvenir design under the background of "Belt and Road" was put forward. Conclusion combining the theme of "Belt and Road" with the folk arts and crafts of Gannan and the ancient sea silk road of Gannan can help to create the souvenirs with the characteristics of Gannan and show the new image of the souvenirs with the characteristics of Gannan. Promote the influence of Gannan culture at home and abroad and promote the development of local economy.
【作者单位】：赣南医学院;
【基金】：2015年度江西省高校人文社会科学研究项目(201-2547)
【分类号】：TB472

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