基于互动体验理论的旅游纪念品设计研究

发布时间：2018-04-24 09:41

本文选题：互动体验 + 旅游纪念品　；参考：《华东理工大学》2014年硕士论文

【摘要】：吃、住、行、游、购、娱为旅游业的六大要素,其中“购”是反映旅游业发展水平,推动旅游业发展的重要力量。旅游纪念品是旅游商品中不可或缺的组成部分,一直以来受到各地政府和设计界人士的关注,设计研发水平也在不断提高。就目前行业现状而言,产品设计尚有较大的发展潜力可以挖掘。本课题研究的宗旨在于,满足旅游消费者需求,尝试将互动体验与旅游纪念品设计相结合,着力推出能够给旅游消费者带来精神享受的互动体验式纪念品,为实现国内旅游商品的多样化、新颖性和独特性做出自己的贡献。本文通过理论文献研究、案例分析、实地调研等方法,首先对国内旅游市场现状、消费结构、消费需求等进行分析,并找出目前旅游纪念品市场的缺陷及成因；通过对比分析纪念品的传统特征和现代特征,总结归纳出了互动体验的4个设计要点,形成了基于互动体验理论的旅游纪念品设计流程；最后本人以互动体验理论为基础,完成了一款旅游纪念品设计,用以说明互动体验理论在旅游纪念品设计中的可行性。希望通过本课题的研究,拓展国内旅游纪念品的设计思维,丰富国内旅游纪念品市场。
[Abstract]:Eating, living, traveling, shopping and entertainment are the six main factors of tourism, among which "purchase" is an important force to reflect the level of tourism development and promote tourism development. Tourist souvenirs are an indispensable part of tourism commodities. They have been concerned by local governments and designers, and the level of design research and development has been improving. As far as the current situation of the industry is concerned, there is still a great potential for development of product design. The purpose of this study is to meet the needs of tourism consumers, try to combine the interactive experience with the design of tourist souvenirs, and try to promote interactive experiential souvenirs that can bring spiritual enjoyment to tourism consumers. In order to achieve the diversification of domestic tourism commodities, novelty and uniqueness to make their own contribution. Through theoretical literature research, case analysis, field investigation and other methods, this paper firstly analyzes the present situation, consumption structure and consumption demand of domestic tourism market, and finds out the defects and causes of the present tourism souvenir market. By comparing and analyzing the traditional and modern characteristics of souvenirs, four design points of interactive experience are summarized, and the design process of tourist souvenirs based on interactive experience theory is formed. A design of tourist souvenirs is completed to illustrate the feasibility of interactive experience theory in the design of tourist souvenirs. Through the research of this subject, we hope to expand the design thinking of domestic tourist souvenirs and enrich the domestic market of tourist souvenirs.
【学位授予单位】：华东理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TB472

【参考文献】