关于市场导入阶段和发展阶段新产品设计模式研究

发布时间：2018-04-26 13:06

本文选题：市场阶段 + 工业设计　；参考：《山东建筑大学》2017年硕士论文

【摘要】：在大众创业、万众创新的背景下,出现了众多以工业产品为目标的创业团队和种类繁多的工业产品。工业设计可以使得产品不仅限于使用功能,还可以给用户更好的生活体验,工业设计已经成为企业竞争的核心力量。处在快速发展的潮流中,国内的中小企业、创业团队对设计的认识仍有不足,缺乏对设计投入和风险承担的决心。在这个背景下,针对中小企业、创业团队提出面对现实的实用工业设计创新设计模式,尽可能的减少他们在产品设计方面遇到的问题。本文通过对市场、用户和设计的研究分析,将创新产品面对的导入和发展市场阶段作为市场研究的重点,将产品解构为功能、形态、色彩、材料、工艺和交互单元六大要素,分析了目前中小企业和创业团队常用的设计方式的利弊,研究现今互联网环境下的实用设计方法,并配以具体案例进行分析。结合笔者的社会实践经验,提出了针对创新创业企业团体的具有建议性、实用性的现代工业设计创新模式——“融设计”。“融设计”创新设计模式寻求一种多学科、跨专业的更为综合有效的设计创新模式,通过多种创新设计方法的研究,通过设计和管理来实现资源最大化的整合,达到为那些产品设计并不成熟或匮乏的企业切实提高工业设计创新能力的目的。以适应消费者市场为前提给予中小企业最适合的切实的工业设计模式,降低中小企业的设计资金投入。通过“融设计”也可以为工业设计师以及其他专业人才提供更多的设计思路,实现人才效益最大化。本文最后展示了一家有小型硬件创新设计需求的企业委托进行创新设计的案例,用实践证明此种创新设计模式实现的可能性。
[Abstract]:In the context of mass entrepreneurship and innovation, there are many entrepreneurial teams and a variety of industrial products aiming at industrial products. Industrial design can not only limit the use of products, but also give users a better life experience. Industrial design has become the core force of enterprise competition. In the trend of rapid development, domestic small and medium-sized enterprises, entrepreneurial teams still lack of understanding of design, lack of design investment and risk commitment. In this context, for small and medium-sized enterprises, the entrepreneurial team proposed to face the reality of practical industrial design innovation design model, as far as possible to reduce their product design problems encountered. Through the research and analysis of the market, the user and the design, the introduction and development market stage of the innovative product is regarded as the emphasis of the market research, and the product is deconstructed into six major elements: function, form, color, material, craft and interaction unit. This paper analyzes the advantages and disadvantages of the design methods commonly used in small and medium-sized enterprises and entrepreneurial teams, studies the practical design methods under the current Internet environment, and analyzes them with concrete cases. Combined with the author's social practice experience, the author puts forward the innovative mode of modern industrial design, which is "melt design", which is a kind of suggestion and practicability for the group of innovative startups. The innovative design mode of "melt design" seeks a more comprehensive and effective design innovation model with multi-disciplinary and cross-specialty. Through the research of various innovative design methods, the integration of resources maximization is realized through design and management. To achieve the goal of improving the innovation ability of industrial design for enterprises that are not mature or lacking in product design. In order to adapt to the consumer market as the premise to give SMEs the most suitable industrial design model, reduce the design capital investment of SMEs. Through "melt design" can also provide more design ideas for industrial designers and other professionals, to maximize talent efficiency. At the end of this paper, a case of innovative design commissioned by an enterprise with small hardware innovation design requirements is presented, and the possibility of realizing this innovative design pattern is proved by practice.
【学位授予单位】：山东建筑大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TB472

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