产品形态的行为启示形成机制研究

发布时间：2018-04-29 09:10

本文选题：产品形态 + 视知觉形式动力　；参考：《中国矿业大学》2017年硕士论文

【摘要】：本论文探讨了产品形态的行为启示形成机制。目前针对产品形态的研究主要集中在形态的美感、动感和象征意义等情感化、符号化的表层,过多的关注隐喻、符号等人为附加的外围因素,而忽略了产品形态本身作为沟通媒介,与人的行为之间密不可分的关系。本文则着重关注其作为信息沟通载体的重要性,将研究的重点放在产品形态本身,从视知觉形式动力的角度,悬置经验、习惯、文化等因素展开研究。旨在探讨产品形态与人的视觉心理、行为启示之间的关系,揭示人理解产品形态并获得行为启示的原理和过程。本论文以视知觉形式动力相关理论为基础,以设计心理学、使用性工程学为辅,结合视知觉和物理力学中的一部分内容,以形态的力学分析作为解读方式,深入的研究了形式动力在产品的操作界面、三维形态上的演绎方式,探讨了形式动力是如何通过相似性吸引、倾斜、轮廓对抗等原理塑造有启示性的形态的。接着,研究了这些形态是如何通过完型倾向、平衡简化、图底关系等原理唤起知觉主体的行为启示的,并对行为启示涉及的三个层面,即方式、力度、顺序,展开讨论。然后,结合对用户认知特点和过程的分析,构建了产品形态的行为启示形成机制理论模型。最后,探析了行为启示形成机制理论模型在产品形态设计中的应用方法和流程,并结合实践案例对模型的合理性、有效性展开验证。本论文的研究成果为产品形态设计提供了新的应用规律、形式和方法,为产品形态的行为启示设计提供理性化、科学化的决策依据。为产品形态设计打开新的视角、新的思路,对产品形态行为启示的表现、传达具有重要的指导和启示意义。使产品形态设计回归到用户体验本身,有助于增强产品的可用性、易用性,有利于构建产品与用户之间长久的价值体验。
[Abstract]:In this paper, the mechanism of behavioral revelation of product form is discussed. At present, the research on product form mainly focuses on the aesthetic feeling, dynamic feeling and symbolic meaning of the form, the surface layer of symbolization, the excessive attention to metaphor, and the additional external factors such as symbols, etc. The product form itself, as a communication medium, is closely related to human behavior. This paper focuses on its importance as a carrier of information communication, focusing on the product form itself, from the perspective of visual perception form power, suspended experience, habits, culture and other factors. The purpose of this paper is to explore the relationship between product form and human visual psychology and behavioral revelation, and to reveal the principle and process of human understanding product form and obtaining behavioral revelation. This thesis is based on the theory of visual perception form dynamics, taking design psychology, using engineering as auxiliary, combining some contents of visual perception and physical mechanics, and taking the mechanical analysis of form as the way of interpretation. This paper deeply studies the deductive mode of formal power in the operating interface of product and three-dimensional form, and discusses how formal power shapes enlightening form through the principles of similarity attraction, tilt, contour confrontation and so on. Then, the author studies how these forms evoke the behavioral enlightenment of the perceptual subject through the principles of Gestalt tendency, equilibrium simplification and the relationship between the map and the bottom, and discusses the three aspects of behavioral revelation, that is, the way, intensity, order, and so on. Then, based on the analysis of the characteristics and processes of user cognition, the theoretical model of behavioral revelation mechanism of product form is constructed. Finally, the application method and process of behavioral revelation forming mechanism model in product form design are analyzed, and the rationality and validity of the model are verified by practical cases. The research results of this paper provide new application rules, forms and methods for product form design, and provide rational and scientific decision basis for product form behavior revelation design. It is of great significance to open a new angle of view and a new way of thinking for product form design to express and convey the enlightenment of product form behavior. Making the product form design return to the user experience itself is helpful to enhance the usability and ease of use of the product and to build the long-term value experience between the product and the user.
【学位授予单位】：中国矿业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TB472

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