“三生小筑”旧物品牌与包装设计

发布时间：2018-05-01 02:06

本文选题：品牌设计 + 包装设计　；参考：《湖南工业大学》2014年硕士论文

【摘要】：随着人们物质生活的丰富，设计在吸引消费者方面扮演着越来越重要的角色。设计已经成为潜在的说客，在这种美丽的劝诱和说服下，消费者被说服去购买他们根本不需要的商品，浪费了大量的物资。在无节制消费的背景下，不可避免的产生了大量的旧物，而其中大部分依然有很高的利用价值，如何发挥设计的力量，提高人们对于二手物品的接受度以促进这部分物资再次流通是本课题的根本出发点。课题以品牌与包装设计理论为基础，结合国内外旧物市场的发展现状，从设计的伦理学、绿色包装、设计的尺度等方面探求旧物品牌设计的方向，在具体的设计实践中，以情感化设计为理论基础进行品牌与包装的设计，用通用化包装解决包装物规格差异大的问题，同时要把握设计的度，体现绿色设计的理念。通过品牌与包装的设计，使人们改变对旧物脏乱差的反面印象，树立怀旧、情感、温暖、环保的品牌形象，有助于引导大众进行绿色消费，促进低碳生活方式的养成，在实现社会效益的同时带来经济效益。
[Abstract]:With the enrichment of people's material life, design plays a more and more important role in attracting consumers. Design has become a potential lobbyist, and with this beautiful persuasion and persuasion, consumers are persuaded to buy goods they don't need, wasting a lot of goods. In the context of uncontrolled consumption, a large number of old objects are inevitably produced, and most of them still have high utilization value, how to give full play to the power of design. The basic starting point of this subject is to improve the acceptance of used goods in order to promote the circulation of this part of goods. Based on the theory of brand and packaging design, combined with the development of domestic and foreign market, this paper explores the direction of brand design from the aspects of design ethics, green packaging, design scale, etc., in the specific design practice. Based on the theory of emotional design, the design of brand and packaging is carried out, and the problem of big difference of packaging specifications is solved by universal packaging. At the same time, the degree of design should be grasped and the idea of green design should be embodied. Through the design of brand and packaging, people can change the negative impression of the mess of old things, and set up the brand image of nostalgia, emotion, warmth and environmental protection, which is helpful to guide the public to green consumption and promote the cultivation of low carbon lifestyle. In the realization of social benefits at the same time bring economic benefits.
【学位授予单位】：湖南工业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TB482

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