以品牌体验为导向的移动智能终端展示设备设计研究

发布时间：2018-05-05 00:01

本文选题：品牌体验 + 品牌　；参考：《燕山大学》2014年硕士论文

【摘要】：在科技飞速发展、人们生活品质不断提高的当今市场环境中，移动智能终端展示设备的生产开发也面临新的机遇与挑战。以传统的眼光和方式来解决移动智能终端展示设备在新时代下的问题已略显艰难，而通过将其与移动智能终端的企业发展关联起来的品牌体验设计可以作为有效的方法之一来满足其设计需求。本课题以在体验店中使用的移动智能终端展示设备为重点研究对象，综合运用经验总结、交叉研究等研究方法，对其在品牌体验导向下的设计要点、设计中的新老方法做了分析与总结，以期在理论上为移动智能终端展示设备的设计开拓新思路，并最终在实践中进行检验与完善。课题前两章对消费市场、移动智能终端展示设备、品牌体验设计的背景进行概括总结，在此基础上通过对移动智能终端展示设备的特点和现状分析，提出品牌体验设计的应用理念，并论述其必要性。第三章对移动智能终端展示设备进行设计分析，从企业、自身使用环境和消费者三个角度各有侧重的论述了其在品牌体验导向下的设计需求和要点。第四章是重点章节，在第三章的基础上对移动智能终端展示设备设计的基本方法和品牌体验设计方法做出总结提升，并提出了相应的设计原则以规范使用。第五章依照前文研究结果进行设计实践应用，，以初步检验成果并通过设计过程进一步阐明品牌体验设计的必要性与有效性。通过研究，本课题的主要研究结果是品牌体验导向适用于移动智能终端展示设备并对其发展有着积极且重要的作用、以品牌体验为导向的设计分析能够更好地把握其设计方向、探索出的两种设计方法的结合应用更有益于移动智能终端展示设备的创新设计。
[Abstract]:With the rapid development of science and technology and the continuous improvement of people's quality of life, the production and development of mobile intelligent terminal display equipment is facing new opportunities and challenges. It is difficult to solve the problem of mobile intelligent terminal display device in the new era with traditional vision and method. Brand experience design, which is associated with the enterprise development of mobile intelligent terminals, can be used as an effective method to meet the design requirements. This topic takes the mobile intelligent terminal display equipment used in the experience store as the key research object, synthetically uses the experience summary, the cross research and so on research method, to its under the brand experience guidance design essentials, The new and old methods in the design are analyzed and summarized in order to open up new ideas for the design of mobile intelligent terminal display equipment theoretically and finally to test and perfect them in practice. The first two chapters summarize the background of consumer market, mobile intelligent terminal display equipment, brand experience design, and analyze the characteristics and current situation of mobile intelligent terminal display equipment. Puts forward the brand experience design application idea, and discusses its necessity. The third chapter analyzes the design and analysis of mobile intelligent terminal display equipment, and discusses the design requirements and key points of mobile intelligent terminal display equipment under brand experience guidance from three aspects: enterprise, self-use environment and consumers. The fourth chapter is the key chapter, on the basis of the third chapter, the basic methods of mobile intelligent terminal display device design and brand experience design methods are summarized and promoted, and the corresponding design principles are put forward to standardize the use. The fifth chapter carries on the design practice application according to the above research result, with the preliminary inspection result and through the design process further elucidates the brand experience design the necessity and the validity. Through the research, the main research result of this subject is that the brand experience orientation is suitable for the mobile intelligent terminal display equipment and has a positive and important effect on its development, and the brand experience-oriented design analysis can better grasp its design direction. The combination of the two design methods is more beneficial to the innovative design of mobile intelligent terminal display equipment.
【学位授予单位】：燕山大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TB47

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