江城哈尼族符号元素在现代婚庆用品设计中的运用

发布时间：2018-05-08 04:00

本文选题：江城县哈尼族 + 符号元素　；参考：《昆明理工大学》2017年硕士论文

【摘要】：云南是一个多民族的省份,孕育了多种优秀民族文化艺术,但随着社会发展速度增快,民族文化面临多样性的减少,传统婚俗文化也不可避免的受到外来文化的影响,在这种局面下,市场与消费者所需要的是既具时尚又饱含文化的婚庆用品设计。将具有鲜明个性特点和文化寓意的传统符号元素运用在现代婚庆用品设计中,是一种大胆富有创新的尝试,能够迎合消费者需求,增加婚礼用品文化底蕴,发扬少数民族传统文化。本研究深入挖掘了云南省江城县哈尼族传统民族文化,搜集了哈尼族使用的各类传统符号元素,同时对当下婚庆用品市场做了调研。根据当地婚庆市场状况以及结合哈尼族传统婚俗文化,通过对各类传统符号元素的寓意进行分类,将结合现代表现手法加以创新作为再设计打的切入点,设计出符合现代审美的民族图案,运用到现代婚庆用品中。对传统符号元素在现代婚庆用品设计中的运用研究主要分为两大设计部分:对传统符号元素的再设计部分和其在婚庆用品中的设计应用部分,设计应用部分可下分为婚礼导视系统设计应用、婚礼用品包装设计应用和婚礼宣传用品设计应用三方面。根据哈尼族传统服饰上饱含民则特色与文化的装饰符号元素为基本,方案一选取结合旧元素新组合的表现方式作为切入点进行再设计,方案二结合现代插画风格的表现方式进行再设计,方案三采取结合白描技法的表现形式进行创新设计,总共完成三套现代婚庆用品设计运用传统图案的设计方案。期望能够通过此次设计研究启发对于少数民族传统文化的发扬和传承新方式,摒弃照搬照抄的旧模式,使少数民族文化真正融入现代社会生活中。对于婚庆用品产业来说,新设计、新思维的开创,能够增加产品的文化底蕴,增加产品附加值,使婚庆用品的竞争力和整体形象不断得到提升。个案设计的实用价值能为宣传和展示云南本土少数民族文化特色以及提高婚庆用品市场销售提供新思路。
[Abstract]:Yunnan is a multi-national province, which breeds a variety of excellent ethnic culture and art. However, with the rapid development of the society, the national culture is facing the decline of diversity, and the traditional marriage culture is inevitably influenced by foreign culture. In this situation, the market and consumers need both fashion and culture of wedding products design. It is a bold and innovative attempt to apply the traditional symbol elements with distinct personality and cultural implication to the design of modern wedding articles, which can meet the needs of consumers and increase the cultural background of wedding supplies. Carry forward the traditional culture of ethnic minorities. This study deeply excavates the traditional culture of Hani nationality in Jiangcheng County, Yunnan Province, collects all kinds of traditional symbol elements used by Hani nationality, and makes a survey on the present wedding goods market. According to the situation of the local wedding market and the traditional marriage custom culture of the Hani nationality, by classifying the moral of various traditional symbol elements, the innovation of combining the modern expression technique is regarded as the breakthrough point of the redesign. Designs the national pattern which accords with the modern esthetic, applies in the modern wedding article. The research on the application of traditional symbol elements in the design of modern wedding products is divided into two parts: the redesign of traditional symbol elements and the design and application of traditional symbol elements in wedding products. The design application part can be divided into three aspects: wedding guide system design application, wedding supplies packaging design application and wedding propaganda products design application. According to the decorative symbol element of Hani traditional dress, which is full of the characteristics and culture of the people, scheme one selects the expression mode of combining the old elements with the new combination as the starting point for re-design. The second scheme combines with the modern illustration style to redesign, the third scheme adopts the combination of white drawing techniques to carry out innovative design, a total of three sets of modern wedding supplies design using the traditional design scheme. It is hoped that through this design study we can inspire the development and inheritance of the traditional culture of ethnic minorities and abandon the old mode of copying so that minority culture can truly be integrated into the modern social life. For wedding products industry, the creation of new design and new thinking can increase the cultural background of products, increase the added value of products, and enhance the competitiveness and overall image of wedding products. The practical value of the case design can provide a new idea for publicizing and displaying the cultural characteristics of the local minorities in Yunnan and improving the marketing of wedding products.
【学位授予单位】：昆明理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TB472

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