工业设计评奖机制研究

发布时间：2018-05-09 14:57

本文选题：工业设计 + 评奖　；参考：《中央美术学院》2014年硕士论文

【摘要】：工业设计是生产性服务业的重要组成部分。建立工业设计评价和奖励制度，是推动工业设计发展的有力举措。世界众多工业强国如德国、美国、日本等，都有其世界级的工业设计奖项，来评价与衡量工业产品的设计能力与科技哲学。近年来，我国涌现了多个工业设计奖项，而且我国企业和设计机构在国际知名工业设计奖项中的获奖消息不断。因此对于工业设计奖项的研究和探讨就显得格外重要。为此，本研究的主旨在于探讨：1）工业设计评奖究竟能为企业带来什么价值；2）国内外工业设计评奖机制的现状如何，这些评奖机制是否存在问题。本研究经由理论探讨，阐述了工业设计的定义及其内涵的发展，何为奖项和评奖机制，以及工业设计评奖机制构成的基本要素。其次，本研究选取具有代表性的国际知名工业设计奖项：美国IDEA设计奖、德国红点设计奖、德国IF设计奖、日本G-mark奖、韩国好设计奖和澳大利亚国际设计奖,对以上六大工业设计奖项，从评奖机构及奖项运作模式、评奖范围、评奖类别、奖项设置、评奖标准、评委结构与评审方法、奖励措施以及奖项比较等方面进行纵向梳理和现状分析。然后，以问卷调研和企业访谈的方式，以具有参评并有获得国际国内知名工业设计奖项经历的企业和设计机构，作为调查和访谈对象，运用定量研究了解中国企业参与工业设计奖项的整体现状，，再透过定性研究挖掘中国企业的参评心理、获奖心理、获奖收益以及现有国际国内工业设计评奖机制存在的普遍性问题。最后，结合梳理出的我国工业设计评奖机制的现状和问题，提出个人思考和对策建议。希望研究的成果，可作为后续开展相关研究和对未来举办工业设计奖项提供有用的参考和借鉴。
[Abstract]:Industrial design is an important part of producer services. The establishment of industrial design evaluation and reward system is a powerful measure to promote the development of industrial design. Many industrial powers in the world, such as Germany, the United States, Japan and so on, have world class awards for industrial design to evaluate and measure the design capabilities and philosophy of science and technology of industrial products. In recent years, a number of industrial design awards have emerged in China, and Chinese enterprises and design institutions in the international well-known industrial design awards news. Therefore, the research and discussion of industrial design awards is particularly important. Therefore, the purpose of this study is to explore the status quo of the industrial design award system at home and abroad, and whether there are problems in these mechanisms. In this study, the definition of industrial design and its development, what are the awards and the mechanism of awards, and the basic elements of the mechanism of industrial design awards are discussed. Secondly, this research selects representative international famous industrial design awards: American IDEA Design Award, German Red Dot Design Award, German if Design Award, Japanese G-mark Award, Korea good Design Award and Australia International Design Award. For the above six industrial design awards, from the organization and the operating mode of the award, the scope of the award, the category of the award, the award setting, the evaluation criteria, the structure of the judges and the evaluation method, The incentive measures and awards comparison and other aspects of vertical combing and status analysis. Then, by means of questionnaire research and enterprise interviews, enterprises and design institutions with the experience of obtaining international and domestic well-known industrial design awards are the subjects of the survey and interviews. Using quantitative research to understand the overall situation of Chinese enterprises participating in industrial design awards, and then through qualitative research to explore the psychology of Chinese enterprises' participation and award, The current international and domestic industrial design evaluation mechanism has the universal problem. Finally, combined with the current situation and problems of the mechanism of industrial design award evaluation in China, the author puts forward personal thinking and countermeasures. It is hoped that the research results can be used as a useful reference for future research and industrial design awards.
【学位授予单位】：中央美术学院
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TB47

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