江西怡杉环保有限公司的VI设计

发布时间：2018-05-13 07:12

本文选题：VI设计 + 标志　；参考：《南昌大学》2014年硕士论文

【摘要】：市场机制的日趋成熟伴随着国内外市场竞争的愈演愈烈，市场经济的竞争逐渐演变成为文化经济的竞争。树立个性化的企业特征和维护良好的企业形象，不但能为企业带来社会效益，而且能为企业带来经济效益。VI(即视觉识别)是平面设计中涉及学科最广的门类之一,其与市场营销学、传播学、心理学、社会学之间有着千丝万缕的联系，能够最直观、最实际、最具有传播力和感染力将企业标志等基本要素进行系统有效地延展，形成企业固有的视觉形象。企业VI的设计与自身的利益密切相关，好的企业形象对企业经济利益的获取有重大意义。VI的设计对企业来说并不是可有可无或仅仅为企业涂脂抹粉、装点门面而已，由于近年来随着企业规模不断发展扩大，企业VI设计通过科学有效的视觉识别传播也越来越展现出其特有的重要性，也越来越受到企业重视。从本文主要通过分析VI设计对企业形象的重要性，构建企业形象的VI体系，研究新时代新元素和新态势，通过对品牌战略的分析及新元素新方式的研究,切切实实设计出一套江西怡杉环保有限公司整体形象策划的VI设计,使之成为一个大型的知名企业的品牌实战资源，为本行业其他企业提供积极地参考范例。最后结合CIS战略理论与江西怡杉环保有限公司的实际情况，分析江西怡杉环保有限公司的VIS设计的价值。通过对企业形象的分析以及对新元素的运用打造具有现代意义创新的江西怡杉环保有限公司整体形象，帮助江西怡杉环保有限公司树立更好的企业形象，为其品牌树立更高的知名度。综上所述，本文主要试图通过这些研究对江西怡杉环保有限公司VI设计进行改进与重新设计，可以向公众宣扬江西怡杉环保有限公司的经营理念，，对江西怡杉环保有限公司的企业形象提升和竞争力的提高有所帮助，给公司的发展提供发展助力,并为其他的环保行业企业的VI设计提供借鉴。
[Abstract]:With the maturation of market mechanism, the competition of market economy becomes the competition of culture economy. The establishment of individualized enterprise characteristics and the maintenance of good corporate image can not only bring social benefits to enterprises, but also bring economic benefits to enterprises .VI (visual recognition) is one of the most extensive disciplines in graphic design. It has inextricable links with marketing, communication, psychology and sociology. It can extend the basic elements such as enterprise logo systematically and effectively, most intuitively, practically, and with the greatest power of communication and appeal. Form the inherent visual image of the enterprise. The design of enterprise VI is closely related to its own interests. A good corporate image is of great significance to the acquisition of the economic benefits of the enterprise. The design of VI is not dispensable to the enterprise or just painted and decorated for the enterprise. In recent years, with the development and expansion of enterprise scale, the VI design of enterprise is becoming more and more important through scientific and effective visual recognition communication, and has been paid more and more attention to by enterprises. By analyzing the importance of VI design to corporate image and constructing VI system of corporate image, this paper studies new elements and new situation in the new era, through the analysis of brand strategy and the study of new elements and new ways. We have designed a set of VI design for the overall image planning of Jiangxi Yew Environmental Protection Co., Ltd., which makes it a brand real battle resource for a large well-known enterprise and provides a positive reference example for other enterprises in the industry. Finally, based on the CIS strategy theory and the actual situation of Jiangxi Yew Environmental Protection Co., Ltd, the value of VIS design of Jiangxi Yew Environmental Protection Co., Ltd is analyzed. Through the analysis of the corporate image and the use of new elements to create the overall image of Jiangxi Yew Environmental Protection Co., Ltd., which has modern significance, we can help Jiangxi Yew Environmental Protection Co., Ltd. to set up a better corporate image. For its brand to establish a higher profile. To sum up, this paper mainly attempts to improve and redesign the VI design of Jiangxi Yew Environmental Protection Co., Ltd., through these studies, so as to publicize to the public the business philosophy of Jiangxi Yew Environmental Protection Co., Ltd. It is helpful to the improvement of corporate image and competitiveness of Jiangxi Yew Environmental Protection Co., Ltd., and provides the development power for the development of the company, and provides reference for the VI design of other enterprises in the environmental protection industry.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：X324;TB47

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