原始动机心理下的时尚设计理念

发布时间：2018-05-13 14:37

  本文选题：时尚 + 原始动机　； 参考：《包装工程》2017年02期

【摘要】：目的研究人们追求时尚的心理,解释人们追求时尚的真正动力。方法使用进化心理学作为研究的理论背景,将一直以来存在着很多争议的时尚理论进行整合,并归纳了现有时尚产品的核心设计理念。结论由于原始的社会挑战所带来的原始动机,使人们拥有与生俱来的心理需求和审美偏好,人们正是携带着这样与生俱来的基因去追求时尚。在时尚产品设计中,正确地认识和引导人们深层的进化心理需求,可以为时尚产品设计作出指导性建议。
[Abstract]:Objective to study the psychology of people's pursuit of fashion and explain the real motive force of people's pursuit of fashion. Methods the evolutionary psychology is used as the theoretical background to integrate the fashion theories which have been controversial and the core design concepts of the existing fashion products are summarized. Conclusion because of the original motivation brought about by the original social challenge, people have inherent psychological needs and aesthetic preferences, and people are carrying such inherent genes to pursue fashion. In fashion product design, correct understanding and guidance of people's deep evolutionary psychological needs can provide guiding suggestions for fashion product design.
【作者单位】： 湖南大学;
【分类号】：TB472
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本文编号：1883613