引导性包装设计研究

发布时间：2018-05-15 02:19

本文选题：引导性包装设计 + 引导性设计方法　；参考：《广州大学》2017年硕士论文

【摘要】：在市场经济和信息技术飞速发展的今天,人类已经进入“非物质社会”,即信息型、数字型、服务型的新时代。资源和需求的不成正比关系,也使设计者面临更多的挑战和需要解决的新问题。当我们面对传统包装设计已经不能满足人们的需求的时候,如何在传统包装和新型包装形式中探索出适合时代需求的包装创新设计,就成为我们研究包装设计规律的任务和方向。随着包装技术的变革,新的包装方式必然会随之孕育而生,引导性包装设计就是这种变革下的产物。引导性包装设计的出现与新材料、新技术、新结构、新功能的研发有直接的关联,它会导致设计者与消费者之间在包装上产生新的认知。引导性包装是一种新的包装形式,它更注重用户的多感官引导体验或者是针对特殊人群进行适当的引导性设计,使所有的人都能感受到商品带来的快乐和消费行为所引导的文化体验活动。论文围绕引导性包装设计的产生、发展、特点、设计方法、设计创新等方面开展阐述和论证,探求该类型包装设计规律。引导性包装设计注重企业文化、社会需求和社会发展趋势的传递和引领,在未来的时代这种新的包装方式会进入快车道,引导消费者进入新的包装时代。引导性包装今后的趋势会朝着智能化发展,科学技术的支撑是其革新的驱动引擎,因此,引导性包装设计解决的不光是消费者对商品的需求,更多的是设计者和生产企业要担负起引导性包装创新的重任。
[Abstract]:With the rapid development of market economy and information technology, mankind has entered a new era of "non-material society", that is, information type, digital type and service type. The unproportional relationship between resources and requirements makes designers face more challenges and new problems to be solved. When we face the traditional packaging design can not meet the needs of people, how to explore the traditional packaging and new packaging forms to meet the needs of the times packaging innovation design, Become our research packaging design law task and direction. With the development of packaging technology, new packaging methods are bound to emerge, and guided packaging design is the result of this change. The emergence of guided packaging design is directly related to the research and development of new materials, new technologies, new structures and new functions, which will lead to a new understanding of packaging between designers and consumers. Guided packaging is a new form of packaging, which pays more attention to the multi-sensory guided experience of users or appropriate guiding design for special people. So that all people can feel the joy of goods and consumer behavior guided by cultural experience. The paper expounds and demonstrates the emergence, development, characteristics, design method and design innovation of the guided packaging design, and probes into the law of the packaging design of this type. Guided packaging design focuses on the transmission and guidance of corporate culture, social needs and social development trends. In the future, this new packaging method will enter the fast lane and guide consumers into a new packaging era. The future trend of guided packaging will be intelligent, and the support of science and technology is the driving engine of its innovation. Therefore, guided packaging design not only solves the consumer's demand for goods, More designers and production enterprises should shoulder the important task of leading packaging innovation.
【学位授予单位】：广州大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TB482

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