体验经济视野下的纺织品包装设计研究

发布时间：2018-05-15 05:16

本文选题：体验经济 + 纺织品包装设计　；参考：《武汉纺织大学》2017年硕士论文

【摘要】：随着人们生活水平的提高,传统经济模式已经不能更好的满足当下消费者的生活需求,体验经济的到来,使消费者逐渐从“物质需求”转向“精神需求”,这使得人们的消费观念也随即发生变化。同时,国内纺织产品的新花色、新产品、新款式丰富多彩,对纺织品包装设计提出了更高的要求。尤其在新经济环境影响下,消费者对仅仅满足物质需求的设计产生了厌倦,人们从对产品功能上的满足逐渐转向追求能够获得情感体验的设计。因此纺织品包装设计需要提升到更新的高度,特别是在体验经济视野下,设计的初衷与消费者的体验有着密切的关联,纺织品包装正逐渐扩展为满足消费者体验的载体。本课题以纺织品包装为研究对象,分析体验经济的影响力与价值,以及新经济环境下消费者心理的转变,归纳体验经济对纺织品包装设计的影响因素。设计师在进行设计时,也应该思考为消费者提供更多的体验需求。本文以消费者体验需求为导向,将体验营造相关理论运用到纺织品包装设计中,探究消费者的体验需求与纺织品包装设计的体验营造两者关系,力求从新的视野和角度去研究更具人性化、情感化的纺织品包装设计,使设计更好地满足消费者对纺织品包装设计的体验需求。围绕本文的主要观点,本文提出从三个方面展开研究:一方面,以体验经济视野下重新审视纺织品包装设计,提出包装设计在功能与审美方面的延伸必须关注消费者的体验需求;另一方面,对纺织品包装设计中的体验感知从功能、审美、文化这三方面进行深入分析,特别要重视新经济环境下消费需求逐渐转向对情感体验的诉求;最后,从纺织品包装设计中的体验营造方法的三个不同层面结合实际案例,解析满足消费者体验需求的营造方法,使纺织品包装设计为消费者提供多层面的体验需求,最终总结得出:在纺织品包装设计中应从趣味性的营造中刺激消费者的审美体验,从纺织品包装材料的感观联想调动消费者对于舒适性的认知体验,以及行为体验中强化纺织品包装与消费者之间的互动,从而创造更多的体验营造方式满足消费者的体验需求,这将成为纺织品包装设计的新趋势。
[Abstract]:With the improvement of people's living standard, the traditional economic model can not better meet the needs of consumers, experience the arrival of economy, make consumers gradually from "material needs" to "spiritual needs". This makes people's consumption concept also immediately change. At the same time, the new colors, new products and new styles of domestic textile products are rich and colorful, which puts forward higher requirements for textile packaging design. Especially under the influence of the new economic environment, consumers are tired of only meeting the material needs, and people gradually turn to the design which can obtain emotional experience from the product function satisfaction. Therefore, the textile packaging design needs to be upgraded to a new height, especially in the perspective of experience economy, the original intention of the design is closely related to the consumer experience, and the textile packaging is gradually expanding to meet the consumer experience carrier. This paper takes textile packaging as the research object, analyzes the influence and value of experience economy, and the change of consumer psychology under the new economic environment, and sums up the influence factors of experience economy on textile packaging design. Designers in the design, should also consider to provide consumers with more experience needs. Based on consumer experience demand, this paper applies experience construction theory to textile packaging design, and explores the relationship between consumer experience demand and textile packaging design experience construction. This paper tries to study more humanized and emotional textile packaging design from a new perspective and angle, so that the design can better meet the needs of consumers' experience of textile packaging design. Around the main point of view of this paper, this paper puts forward to carry out research from three aspects: on the one hand, to re-examine textile packaging design from the perspective of experience economy. It is pointed out that the extension of packaging design in function and aesthetics must pay attention to the experience needs of consumers; on the other hand, the experience perception in textile packaging design should be deeply analyzed from three aspects: function, aesthetics and culture. In particular, we should pay attention to the demand for consumption in the new economic environment and gradually turn to the demand for emotional experience; finally, from the three different levels of experience construction methods in textile packaging design combined with practical cases, This paper analyzes the construction method to satisfy the consumer's experience demand, makes the textile packaging design provide the multi-level experience demand for the consumer, and finally concludes: in the textile packaging design, we should stimulate the consumer's aesthetic experience from the interesting construction. From the perception association of textile packaging materials, we can mobilize consumers' cognition and experience of comfort, and strengthen the interaction between textile packaging and consumers in the behavior experience, so as to create more experience construction methods to meet the needs of consumers' experience. This will become a new trend of textile packaging design.
【学位授予单位】：武汉纺织大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TB482

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