艺术衍生品设计的顾客价值思维基础

发布时间：2018-05-19 01:40

  本文选题：顾客价值 + 价值增值　； 参考：《新美术》2017年11期

【摘要】：正艺术衍生品是从艺术作品衍生而来的艺术与商品的结合体,具备艺术附加值。用户对产品价值的感知决定了商品的购买或者使用体验。设计理论方法研究的基础是顾客感知价值,其根本是分析更有条理和更为精确的顾客价值层次。本文以设计作为艺术衍生品价值增值的切入点,寻求在消费市场里真正影响产品价值并能提升消费体验的理论基础。一艺术衍生品的价值分析影响艺术品价值的因素主要包括市场和艺术品本体因素。市场因素包含宏观经济形势、相对市场行情、消费者属性;本体因素主要考虑艺术欣赏性、稀缺性、投机性。艺术衍生品的价值是由艺术本体的价值和艺术载体的价值两部分构成的。彼得·德鲁克[Drucker]认为顾客购买和消费目的是价值,
[Abstract]:The derivative of art is a combination of art and commodities derived from works of art, which has the added value of art. The user's perception of the value of the product determines the purchase or use of the product. The research of design theory and method is based on customer perceived value, which is based on a more coherent and accurate level of customer value. This article regards the design as the breakthrough point of the value increment of art derivatives, and seeks the theoretical basis of influencing the product value and improving the consumption experience in the consumer market. Value Analysis of an Art derivative the factors that affect the value of art mainly include the market and the art itself. Market factors include macro-economic situation, relative market prices, consumer attributes; Noumenon factors mainly consider art appreciation, scarcity, speculation. The value of art derivatives consists of two parts: the value of art itself and the value of art carrier. Peter Drucker [Drucker] thinks that customers buy and consume for the purpose of value.
【基金】：“大众定制化创意设计众包服务云系统研发与应用”2015年国家科技支撑计划项目成果,课题编号:2015BAH29F00 “手工艺生活智慧实用研究——竹手艺的创新活化”国家社科基金艺术学青年项目成果,课题编号:14CG136
【分类号】：TB472
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本文编号：1908165