“光威”牌套装钓具包装再设计

发布时间：2018-05-19 11:30

本文选题：套装钓具 + 便携式设计　；参考：《湖南工业大学》2017年硕士论文

【摘要】：随着现代生活环境水平的提高,户外垂钓运动越来越受到人们的喜爱,在此条件下,垂钓用具的选择对于钓鱼爱好者至关重要,这也使钓具市场的发展面临广阔的前景。其中,钓具包装对于钓具的销售有着重要的影响。便携式套装钓具的包装设计是随着人们的需要而产生的,包装内容和形式直接影响到人们户外活动的便捷性和方便性。包装设计中要强化人们对品牌文化的认知,合理的划分包装内部结构,符合人机工程学原理,进行以人为本的设计,采用环保材料,本着节约的原则,使资源可循环利用。本文考察了当前钓具包装存在的问题,同时考虑到垂钓爱好者对于套装钓具的使用需求基于便携性的设计理念,以光威牌套装钓具为例对其进行整合再设计,文章以品牌文化、包装材料、包装结构为设计重点,通过集成式包装、背包式包装、简约化包装三种具体包装类型来对方案设计进行详细阐述,充分结合消费者需求,达到满意的客户体验。
[Abstract]:With the improvement of modern living environment, outdoor fishing is more and more popular. Under this condition, the choice of fishing utensils is very important for fishing enthusiasts, which makes the development of fishing tackle market face a broad prospect. Among them, fishing gear packaging has an important impact on the sale of fishing tackle. The packaging design of portable fishing gear sets is produced with the needs of people. The packaging content and form directly affect the convenience and convenience of people's outdoor activities. In packaging design, we should strengthen people's cognition of brand culture, reasonably divide the inner structure of packaging, accord with the principle of ergonomics, carry out human-oriented design, adopt environment-friendly materials, and in line with the principle of saving, make resources can be recycled. This paper examines the problems existing in the packaging of fishing tackle, and considering the need of fishing enthusiasts for the use of fishing gear based on the portable design concept, take Guangwei fishing gear as an example to integrate and redesign it, and use brand culture as an example. Packaging materials, packaging structure as the focus of the design, through integrated packaging, backpack packaging, simple packaging three specific packaging types to detail the design, fully combined with consumer needs, to achieve a satisfactory customer experience.
【学位授予单位】：湖南工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TB482

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