SWATCH手表包装

发布时间：2018-05-20 15:52

  本文选题：SWATCH + 包装色彩　； 参考：《包装工程》2016年08期

【摘要】：正设计说明:斯沃琪SWATCH作为瑞士名表的典范,有着世界名表中的青春力量。其手表以其时髦缤纷的色彩,活泼的设计以及颠覆传统的造型,滴答地随着摩登生活的节奏向前迈进。本设计根据SWATCH品牌特征,目标人群针对该品牌最大用户群:青少年群体,根据受众的风格特征及消费心理,研究并确定了9种不同包装色彩风格,为其进行手表包装色彩设计,以期服务品牌,开启色彩包装新途径。
[Abstract]:Swatch SWATCH, as a model of Swiss watches, has the youth power of the world famous watches. Its watch with its fashionable colors, lively design and subversive traditional style, ticking along with the pace of modern life. According to the characteristics of SWATCH brand, the target group is aimed at the biggest user group of the brand: youth group. According to the characteristics of audience style and consumer psychology, 9 different packaging color styles are studied and determined, and the design of watch packaging color is carried out for them. With a view to service brands, open a new approach to color packaging.
【作者单位】： 北京工商大学;
【分类号】：TB482
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本文编号：1915292