禅茶一味—禅意对现代茶叶包装设计的启示

发布时间：2018-06-08 08:00

  本文选题：禅 + 茶　； 参考：《青岛大学》2017年硕士论文

【摘要】：禅宗的禅境理念是有关于传统人文、生活、审美的学科。禅意风格是一种近代崛起的现代设计风格分支,本文从传统禅意与现代生活的碰撞,发现禅境为产品的包装设计提供更加有意义的表达手段,为产品的包装设计构建了更为丰富的人文内涵。时代在不断的前行,但设计的初衷不变,我期望借用禅大道至简、直指人心、天人合一、明心见性的禅宗理念,当做论文的整体构架的出发点,探索产品包装设计中的禅踪迷影,丰富现代包装设计的思维,力求将禅意融入到现代的产品包装设计中去触发设计中更多的东方元素。论文主要探究禅宗在包装设计中的运用,整篇文章共分为四大部分。第一部分明确课题研究的方向,浅析禅意的起源和传统宗教意义,解读禅意风格的设计,探寻禅宗思想与东方乃至世界艺术设计的关系;通过对禅的起源、传统禅意文化与艺术表现形式的探究,得出了包装设计在当代的发展方向。第二部分运用了文献检索法、通过互联网信息资源进行相关的资料检索,掌握大量的第一手的研究资料,对禅文化对现代包装设计的影响进行了分析研究,简述茶文化的起源和对现代生活的浸透。然后归纳总结,着重对茶叶包装艺术设计特点进行概括总结,深入探索现代产品包装设计中的禅境建构,综合分析禅意风格的设计,使用实例分析的方法,尝试从文字、意境、色彩、材质和结构等方面来构建禅意。第三部分对禅意及现代茶叶包装设计进行探讨,归纳出具有禅意的营造方式,为现代包装设计提供新的设计思路,最终通过概括出充满禅意的茶叶包装设计要领,完成具体的设计实践。
[Abstract]:Zen Zen concept of Zen is about the traditional humanities, life, aesthetic disciplines. Zen style is a branch of modern design style rising up in modern times. From the collision between traditional Zen meaning and modern life, it is found that Zen environment provides a more meaningful means of expression for packaging design of products. For the packaging design of the product to build a richer cultural connotation. The times are constantly moving forward, but the original intention of the design remains unchanged, I hope to borrow the Zen Road to simple, direct to the hearts of the people, the unity of nature and man, clear mind, as the starting point of the overall framework of the paper. To explore the Zen shadow in product packaging design, enrich the thinking of modern packaging design, and strive to incorporate Zen into modern product packaging design to trigger more oriental elements in design. The paper mainly explores the use of Zen in packaging design, the whole article is divided into four parts. The first part clarifies the research direction of the subject, analyzes the origin of Zen and the significance of traditional religion, interprets the design of Zen style, explores the relationship between Zen thought and the oriental and even world art design, and analyzes the origin of Zen. Traditional Zen culture and art form of expression, the packaging design in the contemporary development direction. The second part uses the literature retrieval method, carries on the related information retrieval through the Internet information resources, grasps the massive first-hand research material, has carried on the analysis research to the Zen culture to the modern packaging design influence. The origin of tea culture and its penetration into modern life are briefly described. Then it summarizes and summarizes the characteristics of tea packaging art design, probes deeply into the construction of Zen conception in modern product packaging design, comprehensively analyzes the design of Zen style, uses the method of case analysis, and tries to analyze the artistic conception from the perspective of writing and artistic conception. Color, material and structure to construct Zen. The third part discusses Zen and modern tea packaging design, sums up the construction method with Zen meaning, provides a new design idea for modern packaging design, and finally summarizes the essentials of tea packaging design full of Zen meaning. Complete specific design practice.
【学位授予单位】：青岛大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TB482
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本文编号：1995237