基于用户体验谈产品包装设计的实用性

发布时间：2018-06-11 22:59

本文选题：用户体验 + 包装设计　；参考：《湖北美术学院》2017年硕士论文

【摘要】：随着社会经济的发展和人类审美的提高,包装不再单单只是对产品起到保护和方便携带的作用。产品的营销、品牌形象和提高企业知名度等等都与包装有着重要的联系,从而包装设计变得越来越受重视。一个产品包装如何在愈来愈激烈的市场竞争中脱颖而出成为设计师和企业备受关注的事情。其中一个突破口就是企业产品要想打开市场,得到消费者的青睐,就必须考虑到大众用户体验的重要性。现如今产品包装的重点不再只是外观包装,还有如何更加人性化、合理化、情感化,从而让消费者产生心理生理的共鸣。本论文主要讲述了用户体验和产品包装设计的基本概念,以及结合用户体验来谈产品包装设计。研究包装设计用户体验的重要构成和影响因素更有利于了解大众消费者的需求。学习以人为本的包装设计有助于设计出合理化合人性化的作品。本文后半部分还阐述了用户体验式包装设计的发展趋势,分析了其特点为设计师提供了设计实践也为企业营销提供了独到的见解。
[Abstract]:With the development of social economy and the improvement of human aesthetics, packaging no longer only protects the products and makes them easy to carry. Product marketing, brand image and corporate awareness are all related to packaging, so packaging design has become more and more important. How a product packaging in the increasingly fierce market competition stand out as designers and enterprises have become a matter of concern. One breakthrough is that if enterprise products want to open the market and get the favor of consumers, they must consider the importance of mass user experience. Nowadays, the focus of product packaging is no longer just appearance packaging, but also how to humanize, rationalize and emotional, so that consumers have psychological and physiological resonance. This paper mainly describes the basic concepts of user experience and product packaging design, as well as the combination of user experience to discuss product packaging design. Studying the important components and influencing factors of packaging design user experience is more helpful to understand the needs of mass consumers. Learning people-oriented packaging design is conducive to the design of rational and human-oriented works. The second part of this paper also describes the development trend of the user experience packaging design, analyzes its characteristics for designers to provide the design practice, as well as for the enterprise marketing to provide a unique view.
【学位授予单位】：湖北美术学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TB482

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