非理性情感条件下的“欲求设计”研究—日用即道

发布时间：2018-06-13 00:04

本文选题：非理性 + 高情感　；参考：《沈阳航空航天大学》2017年硕士论文

【摘要】：设计不只是视之为功能的诠释。当前,作为与人或是自然交流的渠道,设计已成为代表。人们的生活也因为设计中的艺术而得到升华。现如今,科技,文化,教育,经济的飞速发展提高了人们对生活质量的追求度,人们对自身的情感需要便开始建立在物质富足的基础上。文章中主要涉及日用品的设计,关注科技与人的互动,确保设计出的产品确实符合人们所需,是人们所真正“欲求”的。就设计而言,最理想的情况是,产品应该宜人且合意,这就意味着设计不仅仅要满足工程,创造和人机工程的要求,还必须关注用户真正的内心需求。这就要求设计不单单考虑人们对物质的需求,更要考虑到人们的心理,文化等因素,也就是精神层面的因素。从非理性情感方面入手,从正反两方面观察问题,追求事物所存在的双重现象。重视人们的个性和共性。在兼顾文化历史因素,环境以及社会风俗习惯等复杂因素的同时,去考虑产品本身的功能因素。消费者希望将情感带入普通的设计之中,从而带来设计新的体验。让使用者可以在产品中去获得感动和激情,通过这种体验将我们从信息时代带入感受时代。当人们的物质生活得到满足和丰富以后,对情感的需求以及内心世界的充实必然会成为新世纪生活环境构筑的基本方向。作为设计师,我们要努力带给产品使用者更好的使用体验,让产品使用者从中获取更多的愉悦和感动,给平凡的生活带来一丝激情和冲动。我们重视消费者的内心诉求和潜意识的冲动,力求与消费者形成内心的共鸣,去提高产品的亲和力和满足度。
[Abstract]:Design is not just a functional interpretation. At present, as a channel of communication with people or nature, design has become a representative. People's lives are also sublimated by the art of design. Nowadays, with the rapid development of technology, culture, education and economy, people's pursuit of quality of life has been improved, and people's emotional needs for themselves have begun to be based on material affluence. The article mainly deals with the design of daily necessities, pays attention to the interaction between technology and people, and ensures that the products designed really meet the needs of people and are the real "desire" of people. In terms of design, the ideal situation is that the product should be pleasant and desirable, which means that the design should not only meet the requirements of engineering, creation and ergonomics, but also pay attention to the real inner needs of users. This requires design not only to consider people's material needs, but also to consider people's psychological, cultural and other factors, that is, spiritual factors. Starting from irrational emotion, observing the problem from both positive and negative aspects, pursuing the double phenomenon of things. Attach importance to the individuality and commonality of people. Take into account the cultural and historical factors, environment, social customs and other complex factors, to consider the product itself functional factors. Consumers want to bring emotion into ordinary design, thus bringing a new experience of design. Let the user get the emotion and passion in the product, through this experience, we move from the information age to the feeling time. When people's material life is satisfied and enriched, the demand for emotion and the enrichment of the inner world will become the basic direction of the construction of living environment in the new century. As designers, we should make great efforts to bring better use experience to product users, so that product users can get more pleasure and emotion from it, and bring a trace of passion and impulse to ordinary life. We attach importance to consumers' inner demands and subconscious impulses, and strive to form an inner resonance with consumers to improve the affinity and satisfaction of products.
【学位授予单位】：沈阳航空航天大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TB472

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