基于马王堆汉文化基因的香薰产品包装设计

发布时间：2018-06-13 19:25

本文选题：马王堆汉文化 + 文化基因　；参考：《湖南工业大学》2017年硕士论文

【摘要】：论文旨在通过对马王堆汉文化的研究,提取其文化基因,并运用设计手法,对其进行创新设计,然后运用到香薰产品的包装设计中。首先,通过马王堆的出土文物,追溯其历史源头,对其历史文化进行研究,收集其文化素材,并进行分类。其次,根据对汉文化的分析,找出具有汉文化特点的基因进行提取。再者,结合设计手法,对提取的文化基因进行创新设计,探索文化基因的创新设计手法。然后,研究已有的设计实例,寻求文化基因与设计的融合方式,为后期的设计实践做铺垫。最后,通过对文化基因的筛选与提取,根据现有的创新设计手法以及融合方式,实现马王堆汉文化的再设计,还有它在香薰产品包装中的应用。通过研究设计与文化融合形式的研究,为文化基因的设计提供理论依据;通过马王堆汉文化与香薰产品包装的融合,塑造具有湖湘特色的香薰产品品牌,提升香薰产品的文化价值。
[Abstract]:The purpose of this paper is to extract the culture gene of Mawangdui Han culture, and use the design technique to design it innovatively, and then apply it to the packaging design of aromatherapy products. First of all, through the unearthed cultural relics of Mawangdui, it traces its historical source, studies its historical culture, collects its cultural material and classifies it. Secondly, according to the analysis of Chinese culture, find out the genes with the characteristics of Chinese culture for extraction. Furthermore, combining with the design technique, the culture gene is designed innovatively, and the creative design technique of the culture gene is explored. Then, the existing design examples are studied, and the fusion of cultural gene and design is sought to pave the way for the later design practice. Finally, through the screening and extraction of cultural genes, according to the existing innovative design techniques and fusion methods, the re-design of Mawangdui Han culture and its application in aromatherapy product packaging are realized. Through the research of the form of design and cultural fusion, it provides the theoretical basis for the design of cultural genes, and through the integration of Mawangdui Han culture and aromatherapy product packaging, the brand of aromatherapy products with the characteristics of Huxiang is shaped. Enhance the cultural value of aromatherapy products.
【学位授予单位】：湖南工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TB482

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