包装形态设计中的模件化研究

发布时间：2018-06-15 07:46

本文选题：模件化包装形态 + 模件特征　；参考：《西安美术学院》2014年硕士论文

【摘要】：包装形态对于产品在商业销售中的积极作用越来越受到大众的认可，因此包装形态的视觉形象也逐渐成为刺激消费者购买欲的重要因素之一。不论是在材质研发，结构形态的创新还是新式概念的提出上，包装形态设计一直通过各种尝试在不断前进。但在创新形态的探索过程中，也出现了包装形态繁杂，欠缺科学合理性的结构设计造成社会资源的大量浪费等问题。设计者在求新求异的同时忽略了设计制作及运输、码放等一系列后续步骤中隐含不便的存在，模件化思维作为中国大规模生产中高效快捷的行为指导准则，“模件体系”以其特有的适应性进行着不同方式的组合，若将模件化的思维方式代入包装形态设计的研究中，能系统的构建包装设计的多样性形态尝试，并能相应的解决上述存在的一些问题。本文将通过分析模件体系的变化原则及组合方式，通过自身的实践操作对模件化包装形态具体结构方案进行总结，从自然形态的观察，人文情感因素的考量及设计主题的迎合这三方面来探索模件化包装形态可实施的创意范围，让包装形态在组合变换时产生有张力的视觉冲击，，同时让每个模件包装形态拥有个性的视觉语言，突破模件体系削弱个性与自由的弊端，在统一中找变化，在变化中求统一。希望通过简约的包装单元及巧妙的结构设计将所需要的复杂形态用模件组合的方式设计呈现，便捷复杂的设计过程，便于产品的码垛和运输，并希望最后能提高包装设计与生产制作的秩序与效率。
[Abstract]:The positive role of packaging form in the commercial sales is more and more recognized by the public, so the visual image of packaging form has gradually become one of the important factors to stimulate consumers' desire to buy. Whether in material research and development, structural form innovation or new concept, packaging form design has been through various attempts in the continuous progress. However, in the process of exploring the innovative form, there are many problems such as the complicated packaging form and the lack of scientific and rational structural design, which results in a large amount of waste of social resources. While looking for new and different ideas, designers ignore the existence of inconveniences in a series of subsequent steps, such as design, manufacture, transportation, code and amplifier, etc. Modular thinking is regarded as an efficient and quick guideline for behavior in mass production in China. "Module system" carries on the combination of different ways with its unique adaptability. If the modular thinking mode is substituted into the study of packaging form design, it can systematically construct the diversified form of packaging design. And can solve the above problems. In this paper, through analyzing the changing principle and combination mode of modular system, the concrete structure scheme of modular packaging form is summarized through its own practical operation, and the observation of natural form is made. The consideration of humanistic emotional factors and the pandering of design themes to explore the creative scope of modular packaging form, so that packaging form has a tension of visual impact when the combination changes. At the same time, let each mold packaging form have the visual language of individuality, break through the drawback of weakening individuality and freedom of module system, look for change in unity, seek unity in change. It is hoped that the complex shapes needed will be designed and presented by means of modular combination through simple packaging units and ingenious structural design, which will facilitate the palletizing and transportation of products by a convenient and complex design process. Finally, we hope to improve the order and efficiency of packaging design and production.
【学位授予单位】：西安美术学院
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TB482

【共引文献】