基于儿童认知下的医疗用品包装设计研究

发布时间：2018-06-22 12:55

本文选题：儿童认知 + 包装设计　；参考：《湖南工业大学》2017年硕士论文

【摘要】：随着社会飞速发展与物质文明快速进步,尤其是在物质世界日益丰富的趋势推动下,社会把更多的关注给予弱势群体,希望能够帮助他们改善目前窘迫的生活状态,承担起新的社会责任。让这一社会责任逐步延伸到设计领域。儿童是祖国的花朵,儿童患病牵动着整个家庭的心。我国医院专业性越来越强,纷纷建立儿童医院。在市场调研过程中发现儿童医院装潢的充满童趣。然而医疗用品包装却还保持着几十年前的样子,密密麻麻布满了说明性文字。缺乏对儿童患者在就医时心理需求的关注。如今,在针对儿童消费群体的包装设计上,无论是食品、玩具、文具包装在色彩、图案、版式设计上都有意识迎合儿童消费者心理需求,使包装充满童趣。设计师在设计儿童医院使用的医疗用品包装时,既要在满足医疗用品包装的功能性和实用性的同时,提升包装的审美和安全性。又要充分考虑儿童的心理需求和认知水平,使儿童接受、信赖所使用的医疗用品减少对就医的抗拒心理和恐惧感,为儿童医疗用品包装找到新的生存价值。文章基于儿童认知的能力,从视觉、听觉、触觉三个方面做设计研究。主要从包装装潢识别;包装结构改良;赋予包装更多的功能和价值,力求通过对包装设计的改良,减少患儿对就医的排斥感、恐惧感。同时,减轻医护人员和家长的心理负担。
[Abstract]:With the rapid development of society and the rapid progress of material civilization, especially driven by the increasingly rich trend of the material world, the society pays more attention to the vulnerable groups, hoping to help them to improve their current poor living conditions. Take on new social responsibilities. Let this social responsibility gradually extend to the field of design. Children are the flowers of the motherland, children's illness affects the heart of the whole family. The hospital of our country is more and more professional, set up children's hospital one after another. In the course of market research, children's hospital decoration is full of children's interest. However, the packaging of medical supplies remained the same as they had been for decades, with descriptive text. Lack of attention to the psychological needs of child patients when seeking medical treatment. Nowadays, in the packaging design for children, whether it is food, toys, stationery packaging in color, pattern, layout design are conscious to meet the psychological needs of children consumers, so that packaging is full of childlike interest. When designing the packaging of medical products used in children's hospitals, designers should not only meet the function and practicability of the packaging of medical supplies, but also enhance the aesthetic and safety of the packaging. In addition, the psychological needs and cognitive level of children should be fully taken into account so that children can accept and trust the medical supplies used to reduce their resistance and fear to seek medical treatment, and find new survival value for the packaging of children's medical supplies. Based on the cognitive ability of children, this paper studies the design from three aspects: visual, auditory and tactile. Mainly from packaging decoration identification, packaging structure improvement, to give more functions and values of packaging, through the improvement of packaging design, to reduce the children's sense of rejection to the doctor, fear. At the same time, reduce the psychological burden of medical staff and parents.
【学位授予单位】：湖南工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TB482

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