包装设计对产品价值影响的研究

发布时间：2018-06-22 14:47

本文选题：包装 + 产品　；参考：《青岛理工大学》2014年硕士论文

【摘要】：在全球化经济的刺激下，企业之间的竞争日趋激烈，当前的竞争已不再是单纯的产品质量之间的竞争，更多的是产品包装之间的较量。随着生活水平的不断提高，，人们的消费心理也在慢慢的发生变化，对于消费的需求已从产品物质层面上升到精神层面，而要满足消费者的这一需求，只有不断提高产品包装的设计水平，因此，包装设计对于增强产品竞争力具有举足轻重的作用。产品的价值在于其自身价值的实现以及对企业和消费者的影响，所以，包装设计对产品价值的影响涉及产品自身、企业和消费者等各个方面。目前，我国包装设计水平比较落后，产品缺乏市场竞争力。本文将会从我国包装设计的现状出发，在把握产品基本属性的基础上，详细分析包装设计对产品价值的影响。首先，包装设计是一门综合性学科，它是由不同设计要素之间相互交叉组成的包装艺术。材料、结构、形态、艺术要素在包装设计中发挥着不同的作用，每种构成对产品产生不一样的功能。但一样的是不同设计要素、包装功能都会对产品价值造成的影响。其次，在包装设计中包含文化、经济、实用、审美、情感交流五个方面的价值形态，包装设计在实际应用中能对不同方面的价值产生不同程度的影响，本文以此为依据，从各方面寻找包装设计影响产品价值形态的方式。再次，优秀包装设计对产品价值的影响巨大，尤其是产品增值方面。本文从从当前消费结构出发，以此来探讨如何应用包装设计，才能增加产品的最大附加值。最后，我国对包装影响产品价值方面的研究不深，只重视修炼产品的“内功”而忽略“外功”，本文根据我国包装现状分析、包装功能分析、产品价值分析，试图来为我国包装设计的发展提出建设性意见，以期能对我国包装设计影响产品价值方面的研究作出进一步的探索。
[Abstract]:Under the stimulation of global economy, the competition among enterprises is becoming more and more fierce. The current competition is not only the competition between product quality, but also the competition between product packaging. With the continuous improvement of living standards, people's consumption psychology is also slowly changing, the demand for consumption has risen from the material level of products to the spiritual level, and to meet the needs of consumers, Only by constantly improving the design level of product packaging, packaging design plays an important role in enhancing the competitiveness of products. The value of product lies in the realization of its own value and its influence on enterprises and consumers. Therefore, the impact of packaging design on product value involves the product itself, enterprises and consumers, and so on. At present, our country packaging design level is relatively backward, the product lacks the market competition ability. Based on the current situation of packaging design in China and on the basis of grasping the basic properties of products, this paper will analyze in detail the influence of packaging design on product value. First of all, packaging design is a comprehensive subject, it is composed of different design elements of packaging art. Materials, structures, forms, and artistic elements play different roles in packaging design. But the same is different design elements, packaging functions will affect the value of the product. Secondly, the packaging design includes five aspects: culture, economy, practicality, aesthetics and emotional communication. Packaging design can have different effects on the value of different aspects in practical application. Look for the way that packaging design affects the form of product value from various aspects. Thirdly, excellent packaging design has a great impact on product value, especially on product value added. Based on the current consumption structure, this paper discusses how to apply packaging design to increase the maximum added value of products. Finally, the research on the influence of packaging on product value in our country is not deep, only the "internal work" of the product is paid attention to, and the "external work" is ignored. According to the present situation of packaging in our country, the function analysis of packaging, the analysis of product value, This paper tries to put forward constructive suggestions for the development of packaging design in China, in the hope of further exploring the research on the impact of packaging design on product value in China.
【学位授予单位】：青岛理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TB482

【参考文献】