基于老龄用户体验角度的茶产品设计研究

发布时间：2018-06-24 16:37

本文选题：老龄用户 + 体验角度　；参考：《福建茶叶》2017年11期

【摘要】：随着国力的提升,文化产品的复兴,茶文化的内涵与其表现、表达的形式也在不停延伸与扩大,其产品创新、研发的脚步逐步加快。现代信息社会语境下茶文化、茶产品吸取了当代科学文化技术与市场经济商品促销的精髓,使茶叶产品、其文化价值功能愈加凸显,对构建和谐社会、传播祖国优秀的茶文化做出了巨大的贡献。然基于我国已经逐步步入老龄化时期,茶文化、茶产品的消费主力也已属于"银发一族"。当前,许多茶产品的老龄用户对其产品仍不太认可。故唯有开发深得老龄用户喜欢认可的茶产品才能在白热化竞争的市场经济中赢得一席之地。基于此,本文将就基于老龄用户体验角度的茶产品设计这一问题展开探求,期望为茶产品的设计研究者提供一点理论参考。
[Abstract]:With the promotion of national strength, the revival of cultural products, the connotation and expression of tea culture, the form of expression is also extending and expanding, and the pace of product innovation and R & D is gradually accelerated. In the context of modern information society, tea products absorb the quintessence of contemporary science, culture and technology and market economy commodity promotion, make tea products, its cultural value function more prominent, to build a harmonious society, The dissemination of the motherland's excellent tea culture has made a great contribution. However, China has gradually stepped into an aging period, tea culture, tea products consumption has also been a "silver hair." At present, many old users of tea products are still not very approbable to their products. Therefore, only by developing tea products, which are popular with the aged users, can they win a place in the market economy with fierce competition. Based on this, this paper will explore the problem of tea product design based on aging user experience, hoping to provide some theoretical reference for tea product design researchers.
【作者单位】：洛阳理工学院;
【基金】：2016河南省科技厅软科学项目(162400410383) 河南省老龄产品的多元创新体系研究
【分类号】：TB472;TS971

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