解析昭君文化“和”元素，试论昭君博物院旅游纪念品开发设计

发布时间：2018-06-24 23:03

本文选题：“和”元素 + 昭君文化　；参考：《内蒙古师范大学》2014年硕士论文

【摘要】：昭君博物院是国内著名的文化旅游场所，昭君文化也是能体现呼和浩特市特色民族文化的重要元素之一。在以民族团结、和谐发展为时代精神和主旋律的社会新形势下，昭君文化显示出了强大的生命力。在昭君文化内涵中，“和”元素作为其核心价值，已经被越来越多的国内外游客所接受和喜爱。因此，把握昭君“和”文化元素，设计开发更多有文化价值的昭君博物院特色旅游纪念品，以满足市场的消费需求，显得尤为重要。本文通过解析昭君文化“和”元素的文化审美内涵，探寻其可以物化的创新设计元素和形式。提出使用“显性”设计手法，将昭君文化“和”元素的内在含义表现在具体的旅游纪念品设计当中；又使用“隐性”设计手法，将昭君文化“和”元素融入到旅游纪念品使用行为过程中。通过“显性”和“隐性”的设计手段相结合，实现“形相似、意相通”的文化与旅游纪念品功能巧妙结合的目的。创新设计手段、丰富设计品种，达到昭君博物院旅游纪念品的多样化。满足市场游客多样性文化旅游纪念品的消费需求。同时提出了，把握昭君文化“和”元素融入旅游纪念品设计应遵循的具体原则，通过内涵性设计、功能性设计、创新性设计和装饰性设计等，进行设计实践与创新。并结合昭君博物院的具体情况，进行了策略性研究。提出了今后旅游文化纪念品设计创意产业发展可供借鉴，能有效促进昭君博物院旅游纪念品设计产业可持续发展的设计方法和策略。随着国家经济的发展，文化旅游消费市场的不断扩大和繁荣，昭君文化的社会影响力也会不断的增强，昭君文化“和”元素的精神内涵还会不断的被发掘和拓展。这既会推动昭君文化旅游纪念品消费市场的热情，也将会为我们今后继续发掘和利用昭君文化元素这一特色资源，不断进行旅游纪念品的创新设计。从而为内蒙古旅游经济和文化创意产业发展做出贡献。昭君文化“和”元素资源，本身具备的文化性，与旅游纪念品的属性相契合，且具有较大的创新设计和市场发掘潜力。本研究旨在通过设计方法、理论、案例和策略化分析，为昭君博物院旅游纪念品设计开发探讨一些具体、有效的方法，在满足市场消费需求，弘扬传统文化的同时，使旅游纪念品经济产业能够实现更快发展，，从而为内蒙古其他地区同类型的文化旅游纪念品市场开发设计地提供方法理论的支持。
[Abstract]:Zhaojun Museum is a famous place for cultural tourism in China, and Zhaojun Culture is one of the important elements which can embody the characteristic national culture of Hohhot. Under the new social situation, in which national unity and harmonious development are the spirit and main melody of the times, Zhaojun culture has shown strong vitality. In Zhaojun's cultural connotation, the "he" element, as its core value, has been accepted and loved by more and more tourists at home and abroad. Therefore, it is very important to grasp the cultural elements of Zhaojun and to design and develop more special tourist souvenirs of Zhaojun Museum to meet the consumption demand of the market. Through analyzing the cultural aesthetic connotation of Zhaojun culture "he" elements, this paper explores the innovative design elements and forms that can be materialized. It is proposed that the internal meaning of Zhaojun culture and elements should be expressed in the design of specific tourist souvenirs by using "explicit" design techniques, and the "implicit" design techniques should be used. The elements of Zhaojun culture and "will be incorporated into the process of the use of tourist souvenirs." By combining the design means of "dominance" and "recessive", the purpose of combining the culture of "form similarity and mutual meaning" with the function of tourist souvenirs is realized. Innovative design means, rich design varieties, to achieve the diversity of Zhaojun Museum tourist souvenirs. To meet the market tourists diversity cultural tourism souvenirs consumption demand. At the same time, the author puts forward the concrete principle that the elements of Zhaojun culture "and" should be followed in the design of tourist souvenirs, and carries on the design practice and innovation through connotation design, functional design, innovative design and decorative design. Combined with the specific situation of Zhaojun Museum, the strategic research was carried out. This paper puts forward the design methods and strategies for the sustainable development of tourism souvenirs design industry in Zhaojun Museum, which can be used for reference in the future development of tourism cultural souvenir design creative industry and can effectively promote the sustainable development of Zhaojun Museum tourism souvenir design industry. With the development of national economy and the expansion and prosperity of cultural tourism consumption market, the social influence of Zhaojun culture will be continuously strengthened, and the spiritual connotation of Zhaojun culture and elements will be constantly explored and expanded. This will not only promote the enthusiasm of Zhaojun culture tourist souvenirs consumption market, but also will continue to explore and utilize Zhaojun cultural elements of this characteristic resource for us to continue to carry out innovative design of tourism souvenirs. Thus, it contributes to the development of tourism economy and cultural and creative industries in Inner Mongolia. The element resources of Zhaojun culture "and" are in line with the attributes of tourist souvenirs and have great creative design and market potential. The purpose of this study is to explore some concrete and effective methods for the design and development of Zhaojun Museum tourist souvenirs by means of design methods, theories, cases and strategic analysis, so as to meet the needs of market consumption and carry forward traditional culture at the same time. So that the economic industry of tourism souvenirs can achieve faster development, so as to provide theoretical support for the development and design of the same type of cultural tourism souvenirs market in other regions of Inner Mongolia.
【学位授予单位】：内蒙古师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G122;TB472

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