基于天津文化的旅游纪念产品设计研发与探析

发布时间：2018-06-26 09:10

本文选题：旅游纪念产品 + 文化　；参考：《天津科技大学》2014年硕士论文

【摘要】：目前来看,中国的经济已跨入到高速发展的黄金时期,而作为无烟工业的旅游产业正成为经济发展的强动牵引力。旅游是一个关联性很强的产业,作为其链条上重要环节的旅游纪念产品,本身蕴藏着巨大的经济潜力和文化内涵,推动了文化繁荣的发展,加强了各地域文化的传播与交流。作为中国唯一“双港双城”的天津拥有着丰富的旅游资源,而被划定的“中国经济第三增长极”天津滨海新区更是蕴藏着极大的旅游潜力,所附带的旅游纪念产品的需求量也越来越多。伴随着城市建设的不断完善,旅游纪念产品的迅速发展,旅游纪念产品设计与开发中的相关问题也日渐凸显,旅游产业迅速发展与旅游纪念产品形式单一的矛盾日趋加剧。因此旅游纪念产品的创新设计与开发成为一个亟待解决与研究的现实问题与理论问题。针对旅游纪念产品设计及开发,特别是从文化内涵与纪念产品设计的角度研究分析却很少。本文基于这方面研究缺乏的现状,通过旅游经济背景分析及相关文献的回顾,运用文献收集、市场调研、案例分析等研究方法,整合研究思路,从旅游文化与旅游纪念产品的综述出发,旨在理解具有文化内涵的旅游纪念产品。首先描述纪念产品的分类和特性,天津地域文化特征和民俗文化特征,天津旅游资源发展概况和未来规划。其次通过市场调研,研究消费者购买心理与行为、市场营销策略以及存在的问题；加之对纪念产品自身形态语意、功能和包装的设计研究,发现纪念产品开发存在的矛盾。最后探寻了一条以政府为导向,各大院校教育为辅,把传统工艺与现代科技技术相结合,融合文化创意产业,打造属于本地品牌化纪念产品,同时提出开展体验式消费和设计系列化产品,最后进行了课题总结及展望,希望能对天津文化旅游纪念产品开发提供一些新的思路。
[Abstract]:At present, China's economy has entered a golden period of rapid development, and the tourism industry, as a smokeless industry, is becoming the strong traction of economic development. Tourism is a highly related industry. As an important link in its chain, tourism commemorative products contain enormous economic potential and cultural connotation, promote the development of cultural prosperity, and strengthen the dissemination and communication of various regional cultures. As the only "double port and two cities" in China, Tianjin is rich in tourism resources, and Tianjin Binhai New area, designated as the "third pole of China's economic growth", has great tourism potential. The demand for accompanying tourist memorial products is also increasing. With the continuous improvement of urban construction and the rapid development of tourism memorial products, the related problems in the design and development of tourism memorial products are increasingly prominent, and the contradiction between the rapid development of tourism industry and the single form of tourism memorial products is increasingly intensified. Therefore, the innovative design and development of tourism memorial products has become a practical and theoretical problem to be solved and studied. There are few researches on tourism memorial product design and development, especially from the angle of cultural connotation and memorial product design. In this paper, based on the lack of research in this area, through the tourism economic background analysis and related literature review, the use of literature collection, market research, case analysis and other research methods, integration of research ideas, Based on the summary of tourism culture and tourism memorial products, the purpose of this paper is to understand tourism memorial products with cultural connotations. This paper first describes the classification and characteristics of commemorative products, the regional and folk cultural characteristics of Tianjin, the development of tourism resources in Tianjin and the future planning. Secondly, through market research, research consumer purchase psychology and behavior, marketing strategy and existing problems; combined with the design of memorial product form meaning, function and packaging, find out the contradiction of memorial product development. Finally, it explores a Government-oriented, supplemented by the education of colleges and universities, combines traditional technology with modern science and technology, integrates cultural and creative industries, and creates a memorial product that belongs to the local brand. At the same time, it puts forward the experience consumption and design series products, and finally makes a summary and prospect of the subject, hoping to provide some new ideas for the development of Tianjin cultural tourism commemorative products.
【学位授予单位】：天津科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TB472

【参考文献】