中国传统茶文化在现代包装艺术设计中的运用

发布时间：2018-06-29 02:30

  本文选题：中国传统茶文化 + 现代包装　； 参考：《福建茶叶》2017年10期

【摘要】：从近现代开始我国的包装艺术设计经历了一个漫长而又多变的转化过程,而最终这样的转化在近年来越来越向着西方风格开始趋同,大量的包装设计上为了突显出国际化的风格都开始贴上了欧美的变迁,盲目的模仿与借鉴西方设计文化,具有民族特色的包装艺术设计却不断地被蚕食和消磨越来越少见。但是随着我国在国际上的地位越来越高,文化的被动吸收也将会转变成中华文化的对外输出,具有我国优秀民族文化风格的艺术设计也被越来越多的外国设计师、民众所认同,弘扬我国传统文化是一个中华民族伟大复兴必然会经历的阶段。笔者希望从中国传统茶文化中寻找灵感,将一些传统茶文化的元素运用于现代包装艺术中,这不仅可以有效提升现代包装的艺术性,同时还对传承和发扬我国的茶文化非常有帮助。
[Abstract]:The packaging art design of our country has experienced a long and changeable process from modern to modern times, and in the end, the transformation has become more and more Western in recent years. A large number of packaging design in order to highlight the internationalization of the style began to affix the changes of Europe and the United States, blindly imitating and drawing lessons from Western design culture, packaging art design with national characteristics is increasingly rare. However, as our country's position in the international arena is getting higher and higher, the passive absorption of culture will also be transformed into the export of Chinese culture. The art design with the outstanding national cultural style of our country has also been recognized by more and more foreign designers and people. Carrying forward the traditional culture of our country is a stage that the great rejuvenation of the Chinese nation will inevitably go through. The author hopes to find inspiration from Chinese traditional tea culture and apply some elements of traditional tea culture to modern packaging art, which not only can effectively enhance the artistry of modern packaging, At the same time, it is very helpful for inheriting and developing the tea culture of our country.
【作者单位】： 上海思博职业技术学院;
【分类号】：TB482;TS971
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本文编号：2080434