西柏坡红色旅游纪念品包装设计研究

发布时间：2018-06-30 00:47

本文选题：西柏坡红色旅游 + 旅游商品包装　；参考：《河北科技大学》2014年硕士论文

【摘要】：当今社会，知识经济大爆炸，旅游业作为当今世界的新兴产业，拥有着惊人的发展的速度。在这其中的旅游纪念品的色彩、标识、图案都蕴涵有民族文化属性、人文属性和环境属性特定的涵义。当下世界经济新的增长热点中旅游将扮演重要的角色，所以，应用视觉传达的有效手段来提升旅游纪念品包装设计的质量已成为当务之急。随着西柏坡红色旅游的迅速发展，不论是接待游客量还是旅游产业销售收入，都是呈现迅猛上升的趋势，同时，政府与社会的逐步重视与发展规划，也在催生着西柏坡旅游产业的不断发展。但是相比之下，处于西柏坡旅游经济产业链条上的重要一环:西柏坡旅游产品设计（包括包装设计）却没有及时的产生相应的进步和发展。这就产生了一个窘境，造成了西柏坡旅游产品的购物市场的尴尬景象。与河北省的丰富的红色旅游资源和旅游业尤其是红色旅游发展的猛烈势头相比，是很不匹配的。甚至会制约后者的发展。因此对于西柏坡旅游产品的设计开发应当予以特别的关注，对于本课题研究的包装设计领域也同样需要特别的分析与关注。一方面，这样的关注可以焕发出西柏坡旅游商品新的活力，极大地有利于西柏坡红色旅游的业的发展；另一方面，就包装设计领域本身来说，对于红色旅游产品包装设计的探索，也是一个新的颇具设计价值的可探索领域，具有深刻的设计意义和社会意义。本文正是在西柏坡旅游商品的现有市场状况的实地调研基础上，对开发设计西柏坡特色的红色旅游商品包装进行探索和研究。首先，文章对红色旅游产品开发的研究背景和研究的意义进行了详细的阐述，同时，以旅游产品的基础概念为理论基础，调研西柏坡的红色旅游纪念品包装的设计现状和存在的问题，进一步明确了西柏坡旅游商品的开发策略的重要性。然后，提出了西柏坡旅游产品包装设计开发时应注意的细节，，为设计出独特的包装产品提供了思路。最后，针对这些设计角度，探索新的具有西柏坡旅游红色特点的、具有红色文化内涵的、具有较高艺术性和实用性的包装设计，为西柏坡红色旅游行业的发展添砖加瓦，提供借鉴。
[Abstract]:Nowadays, with the explosion of knowledge economy, tourism, as a new industry in the world, has an amazing speed of development. The color, logo and pattern of tourist souvenirs contain the special meaning of national culture attribute, humanity attribute and environment attribute. Nowadays, tourism will play an important role in the new growth hot spots of the world economy. Therefore, it is urgent to use the effective means of visual communication to improve the quality of packaging design of tourist souvenirs. With the rapid development of Xibaipo red tourism, both the number of tourists received and the sales revenue of the tourism industry are all showing a rapid upward trend. At the same time, the government and the society gradually attach importance to and develop the plan. It is also giving birth to the continuous development of Xibaipo tourism industry. But in contrast, Xibaipo tourism product design (including packaging design) has not produced corresponding progress and development in time. This created an awkward situation, creating an awkward scene in the shopping market of Xibaipo tourist products. Compared with the rich red tourism resources in Hebei Province and the fierce development of tourism, especially the red tourism, it is far from matching. It will even constrain the latter's development. Therefore, we should pay special attention to the design and development of Xibaipo tourism products, and also need special analysis and attention to the field of packaging design. On the one hand, such attention can radiate the new vitality of Xibaipo's tourism commodities, which is greatly conducive to the development of Xibaipo's red tourism industry; on the other hand, as far as the field of packaging design itself is concerned, For the exploration of packaging design of red tourism products, it is also a new exploration field with design value, which has profound design significance and social significance. On the basis of field investigation on the current market situation of Xibaipo tourist commodities, this paper explores and studies the development and design of Xibaipo's red tourism commodity packaging. First of all, the research background and significance of the red tourism product development are expounded in detail, meanwhile, the basic concept of tourism product is taken as the theoretical basis. This paper investigates the present situation and existing problems of the packaging of Xibaipo's red tourist souvenirs, and further clarifies the importance of the development strategy of Xibaipo's tourism commodities. Then, the paper puts forward the details that should be paid attention to in the design and development of Xibaipo tourism products, which provides some ideas for the design of unique packaging products. Finally, in view of these design angles, the paper explores the new packaging design with the characteristics of Xibaipo tourism red, red cultural connotation, high artistic and practical, and contributes to the development of Xibaipo red tourism industry. To provide reference.
【学位授予单位】：河北科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TB482;J524.2

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