基于博物馆资源的文化创意产品开发设计研究

发布时间：2018-07-01 13:23

本文选题：博物馆 + 文化资源　；参考：《苏州大学》2015年硕士论文

【摘要】：随着世界各国（地区）文化创意产业的不断发展以及社会经济发展转型的需要,文化创意产业越来越成为在国际舞台上竞争的重要产业内容。博物馆作为文化创意产业的重要组成部分,日益受到世界各国（地区）的重视。但在新时代的要求下,更多的博物馆为承担更多的社会责任开始面对公众免费开放,因此造成经营成本上升,运营问题日益突出。如何保证博物馆最根本的社会功能,并能在经济发展的洪流中持续稳定地发展,是当前博物馆发展所面临的重要问题。在文化创意产业发展的大背景下,文化创意产品的出现,为博物馆的永续发展提供了一定的解决方案,在某种程度上缓解了博物馆的经济压力,成为博物馆新的经济增长点。博物馆拥有丰富的文物典藏,是文化资源的重要聚集中心,为文化创意产品的开发设计提供了得天独厚的资源优势。籍由各种文化资源所开发的文创产品,不仅可以将博物馆典藏文物以更生活化、功能化、实用化和艺术化的形式与大众的生活紧密相连,以满足大众的文化消费需求,同时也对馆藏文物的文化精神、历史意义、艺术价值等起到一定的传播作用,成为继承、发扬和创新传统文化的重要载体。因此,本课题以基于博物馆资源条件下的文化创意产品开发设计为研究内容,主要以历史艺术类博物馆为研究对象展开研究。首先,从博物馆面临的挑战、博物馆文创产品发展的新契机入手,阐述博物馆文创产品开发的缘起及重要性,并对博物馆文创产品开发的现状进行分析。其次,对博物馆资源进行系统地理论分析,同时选择适合于博物馆文创产品开发的资源类别,分析基于博物馆资源的文创产品开发的优势以及影响因素,为博物馆文创产品的开发设计提供一定的方向。最后,籍由北京故宫博物院、台北故宫博物院、上海博物馆以及南京博物院为主的文创产品成功的开发经验以及理论成果为基础,针对我国博物馆文创产品的开发设计,初步建构一套有助于博物馆文创产品开发设计的基础理论体系,以期对我国博物馆文创产品的开发设计提供可资借鉴的理论依据,在顺应我国文化创意产业和新兴产业发展的同时,进一步推动博物馆的良性发展,最终实现博物馆社会价值、文化价值和经济价值的最大化。
[Abstract]:With the continuous development of cultural and creative industries and the needs of social and economic development and transformation, cultural and creative industries have become more and more important content of competition on the international stage. As an important part of cultural and creative industry, museums are paid more and more attention to by countries and regions all over the world. But under the request of the new era, more museums begin to face the public free opening in order to assume more social responsibility, so the operating cost rises and the operation problem becomes more and more prominent. How to ensure the most fundamental social function of the museum and to develop steadily and continuously in the flood of economic development is an important problem that the museum is facing at present. Under the background of the development of cultural and creative industries, the emergence of cultural and creative products provides a certain solution for the sustainable development of museums, and to some extent alleviates the economic pressure of museums and becomes a new economic growth point of museums. The museum has a rich collection of cultural relics and is an important gathering center of cultural resources, which provides a unique resource advantage for the development and design of cultural and creative products. The cultural creation products developed by various kinds of cultural resources can not only connect the cultural relics collected in museums with the popular life, function, practicality and art, but also meet the cultural consumption needs of the masses. At the same time, it also plays a certain role in spreading the cultural spirit, historical significance and artistic value of the cultural relics and becomes an important carrier for inheriting, developing and innovating the traditional culture. Therefore, this paper focuses on the development and design of cultural and creative products under the condition of museum resources, and mainly takes the museum of history and art as the research object. First of all, starting from the challenges faced by museums and the new opportunities for the development of museum cultural products, this paper expounds the origin and importance of museum cultural creation product development, and analyzes the present situation of museum cultural innovation product development. Secondly, this paper makes a systematic theoretical analysis of museum resources, and at the same time, selects the resources suitable for the development of museum literature creation products, and analyzes the advantages and influence factors of the museum resources based on the cultural creation product development. It provides a certain direction for the development and design of the museum's cultural creation products. Finally, based on the successful development experience and theoretical results of the Wenchuang products in Beijing the Palace Museum, Taipei the Palace Museum, Shanghai Museum and Nanjing Museum, the author aims at the development and design of the Wenchuang products in Chinese museums. In order to provide the theoretical basis for the development and design of museum cultural creation products in China, a set of basic theory system is constructed preliminarily, which is helpful to the development and design of museum literature creation products. While complying with the development of cultural and creative industries and new industries in our country, we should further promote the benign development of museums, and finally realize the maximization of social value, cultural value and economic value of museums.
【学位授予单位】：苏州大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TB472

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