糖果包装设计的趣味性研究

发布时间：2018-07-08 15:18

本文选题：“糖衣炮弹”包装 + 糖果设计　；参考：《青岛大学》2017年硕士论文

【摘要】：随着社会的进步和人们生活的改变,糖果作为新中国初期的奢侈品变成了现如今人们生活中常见又不能缺少的一部分。而随之衍生的相关周边产业也蓬勃发展,糖果包装就是其中之一。糖果包装已经成为产业支柱,糖果包装的高速发展也同时带动了其他包装业的兴起和发展。糖果已经成为人们平时和重大节日事件中的必备品,同时又是休闲娱乐的小食品。糖果无时无刻的不在丰富着人们的生活。随着经济的不断发展和生产技术的不断提高,人们对糖果包装的重要性有了更加深刻的认识。从这些方面可以看出糖果的包装设计赋予了糖果包装的艺术性和更高的经济效益,提升了糖果的品牌价值。在人们的生活中糖果是必不可少的,更加在大的经济环境下,人们对于生活品质的追求和糖果本身带来的感官上的享受要求日益提高。糖果包装在不断向着多元化,艺术性方面发展。随着经济发展人们对于糖果包装的要求也更高,糖果包装不仅仅是起到保护糖果的作用,还需要美观具有艺术性能够吸引消费者给消费者带来感官的享受,在特定的环境下糖果包装还必须具有特定的意义。这样才能刺激消费者的购买欲望。所以设计者必须在包装的图形、文字、色彩、材料方面不断推崇创新。随着人们物质水平的提高,对从实用性的重视程度逐渐倾向于对美观性和精神性的追求,人们不仅要求糖果在质量、口味上的不断提高,对其外包装的设计也有了更高的期望值。糖果商品包装作为一种视觉传达工具,可以长时间存在人们的生活中。消费糖果人群,多为儿童和年轻人,是注重视觉感受的感性消费群体,受到其年龄层次和欣赏程度的影响,出于本能的反应往往对于趣味性、新奇性和个性化的东西最为感兴趣。本文以此为重点性的出发点,将探讨影响糖果包装趣味性设计的各个因素。
[Abstract]:With the progress of society and the change of people's life, candy, as a luxury in the early days of New China, has become a common and indispensable part of people's life. And then the related peripheral industries are booming, candy packaging is one of them. Candy packaging has become the backbone of the industry, the rapid development of candy packaging has also driven the rise and development of other packaging industry. Candy has become a must-have in people's normal and major festival events, but also a snack food. Candy enriches people's lives all the time. With the development of economy and the improvement of production technology, people have a deeper understanding of the importance of candy packaging. From these aspects, we can see that candy packaging design gives candy packaging artistry and higher economic benefits, and promotes the brand value of candy. Candy is essential in people's life. In the big economic environment, people's pursuit of quality of life and the sensual enjoyment of candy itself are increasing day by day. Candy packaging continues to develop towards diversity and artistry. With the development of economy, people have higher requirements for candy packaging. Candy packaging not only plays a role in protecting candy, but also needs beauty and artistry to attract consumers to bring sensory enjoyment to consumers. In a specific environment, candy packaging must also have a specific meaning. Only then can the consumer's purchase desire be stimulated. So designers must continue to promote innovation in packaging graphics, text, color, and materials. With the improvement of people's material level and the emphasis on practicality, people tend to pursue aesthetics and spirituality. People not only ask for the continuous improvement of the quality and taste of candy, The design of its outer packaging also has higher expectations. As a visual communication tool, candy packaging can exist in people's life for a long time. Candy consumers, mostly children and young people, are perceptual consumers who focus on their visual feelings, influenced by their age and appreciation, and instinctive reactions are often interesting, Novelty and personalization are most interesting. This paper discusses the factors that affect the interesting design of candy packaging.
【学位授予单位】：青岛大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TB482

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