基于消费心理的男士护肤品包装设计应用研究

发布时间：2018-07-16 13:23

【摘要】：社会经济进一步发展,人们思想观念、生活水平、精神面貌发生着巨大变化,"爱美"不再是女性专属,很多新时代男性意识到形象对生活及社交的影响,纷纷关注护肤产品。男性生活习惯导致皮肤更容易出现问题,因此他们对于皮肤的护理显得十分迫切,所以男士护肤品市场的增长空间不容小觑,在洗护用品领域的比重越来越大。男士护肤品的设计应该只是单纯的生产商品,而是寻求与消费者最佳的心理沟通方式。因此,商品包装作为产品与消费者信息交流的桥梁显得非常重要,成功的包装设计可以给消费者带来美的体验,有利于形成购买,促进商品的销售。本课题以艺术设计为基础,辅以男性消费者心理学的想换理论知识,并结合社会学、人体工程学、材料学、营销学等领域进行交叉研究,对国内外市场上成功的男士护肤品包装设计案例进行多角度、多方位的分析研究,试图总结出适合国内市场的男士护肤品包装设计原则、表达方式及发展方向,为丰富和完善现代男士护肤品包装的设计理论提供建议与参考,将是本文研究和论述的重点。
[Abstract]:With the further development of social economy, great changes have taken place in people's ideas, living standards and spiritual outlook. "Beauty" is no longer the exclusive preserve of women. Many men in the new era are aware of the influence of image on life and social life, and pay attention to skin care products one after another. Male life habits lead to skin problems, so they are very urgent about skin care, so the market for men's skin care can not be underestimated, the proportion in the field of washing products is increasing. Men's skin care products should be designed simply to produce goods, but to seek the best way to communicate with consumers. Therefore, commodity packaging as a bridge between products and consumers information communication is very important. Successful packaging design can bring beautiful experience to consumers, which is conducive to the formation of purchase and promote the sale of goods. This subject is based on art design, supplemented by the theoretical knowledge of male consumer psychology, and combined with sociology, ergonomics, materials, marketing and other fields to carry out cross-research. In this paper, the successful cases of men's skin care packaging design in domestic and foreign markets are analyzed from various angles and directions, and the principles, expressions and development direction of men's skin care packaging design suitable for the domestic market are summarized. To enrich and improve the modern men's skin care packaging design theory to provide advice and reference, will be the focus of this study and discussion.
【学位授予单位】：中央民族大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TB482

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